I help moms create space for themselves so they can navigate family transitions such as divorce, grief, and adolescence as opportunities for growth and connection.
Niching Contest Participant Comments:
7/10: I don’t quite get you mean about “creating space.” It’s a term that’s used often but is a little ambiguous. Do you mean they create more physical space for themselves to retreat and regroup (as suggested by the illustration) or is it more time that they carve out for themselves to keep themselves centered? Also, I would jump right in with, “I help moms navigate family transitions such as divorce, grief and adolescence . . .” because I can identify myself as your client more quickly.
7/10: It could use a stronger connection from the creating space through to the navigating transitions – what happens for the moms?
Yes, and as a mom I need this too. Love that, navigating adolescence; I am in that niche now, with two more coming down the line. I honor you and your work.
7/10: Every time I start making a list of three, I try to ask myself if I’m narrowing down or adding in new details. In this case, you seem to be broadening your field rather than niching down. “Moms” is a pretty big group, too, since everyone has one.
Lailah Shima’s Reflections:
Thanks so much for all the gritty feedback. I’m totally new to this, so am soaking it up. I see where I wasn’t clear, because I absolutely am not talking about preventative maintenance. I work with moms grappling with gritty realities. So you’ve helped me see where I didn’t articulate that, and how I can do so more effectively.
The Revised Niche: