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Niching Case Study: Landon Kennedy

6th_LandonKennedy

I build and maintain productive gardens for environmentally conscious Calgarians that want an economical source of fresh organic food.

fromthegroundcalgary.com

#sytycn2015

Tad’s Rating:

10/10

Contest Rating:

10/10

Average Rating:

10/10

Tad’s Comments:

 Landon. This is a 10/10. Amazing. What you’re offering is clear. So is who you’re offering it to. And it’s such an important thing for the world. I wish you so much success. 

Niching Contest Participant Comments:

10/10: I want to know more about what a “productive garden” is.


10/10: I think you’ve nailed it. I wish you helped Seattleites do the same.


10/10: It’s very clear what you do and sounds like a great service!


10/10: What an enticing photo! I don’t know how long you worked on this sentence, but it is extremely specific AND flows beautifully. Outstanding.


10/10: By “maintain,” it sounds to me like you also water, weed, etc. 

Landon Kennedy’s Reflections:

Thanks very much. I’ve been working hard to become a writer lately, and apparently it’s working. “Everybody Writes” by Ann Handley was my number one source for becoming a writer of clarity and preciseness. I highly recommend it to everyone that runs a small business.

The Revised Niche:

n/a

Filed Under: 10/10, Niche Tagged With: entrepreneur spiral, environment, food, fresh, gardening, local, organic food

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