Niching Case Study: Laura Quilligan

Helping women transform their inner critic so that they can pursue their creative passion and live happy fulfilled lives

pursueyourcreativepassion.com

#sytycn2015

Tad’s Rating:

7/10

Contest Rating:

7.5/10

Average Rating:

7.25/10

Tad’s Comments:

7. I’d give this a very solid 7/10. I get what it is for sure. I know if i’m in the group or not. I have a general sense of who this might be. My big wondering is how urgent the issue is for these women. The result you’re offering is that “they can pursue their creative passion and live happy fulfilled lives” which tells me that, right now, they are live other than happy and not fulfilled lives and feel some creative something they want to express and don’t because of their inner critic… hrmm. Is it a burning enough issue, is it urgent enough that they’ll spend money on it. This might a big circle issue. My sense is that there are likely going to be sub niches within this larger group that might be even easier to market to. But this is solid enough to start, move and begin experimenting with I think.

Niching Contest Participant Comments:

9/10: I really like this as it is, probably because it speaks to me personally. What you do is help women transform the nefarious inner critic – the main obstacle to creative self expression (and hence, happy, fulfilled lives) for so many of us! However, I don’t know that all women have this problem, only those of us who struggle with perfectionism. If you agree, maybe “women perfectionists” would really zero in to the clients whose need for your services is most urgent.

7/10: You have many characters left which you could use to narrow the audience by more than 50% of humanity. What kind of women do you really love working with? What do they do besides being women?The photo here doesn’t show passion or creativity to me, and the fact that I can’t see the subject’s whole face (which appears serious or somber even so) keeps me at a distance.

7/10: I Love this ! Sounds Wonderful Really! Who are these women though? Can you define “them” a bit more. Suggestion picture one of your clients and define them. Is she manic with the kids tugging away at her unable to do her art? Is she a working mom behind a pharmaceutical counter all day, with no outlet for her creative expression? Speak to that, for us. This will help clarify and speak to your audience for a more effective ad campaign and for you to create your desired outcome too. Keep going! Love the purpose.

7/10: I like the concept but it feels a little bit general, like I’m not exactly who I could refer to you.

8/10: I love the concept, but feel like you could narrow it down even more, particularly the audience.

9/10: I so relate to this.You could get more specific about which type of woman – a business woman? a mom? an artist (since you have “artist wanted” in the background)

6/10: I would like to know more about what / how you do this and more specific on who you’re targeting. Sounds cool, but not quite grabbing me yet.

8/10: I know a lot of these women. I feel you could have ended it after passion.

7/10: I’m thinking I might need this, though I’m wondering how you’re defining artists. Do you think freelance writers are artists?

Laura Quilligan’s Reflections:

Thanks for all the feedback! What a cool contest. I’m basically jumping into this contest and doing a meme for the first time. Very fun! The photo I used was a bit of a stretch in the context, but loved this photo. It was taken at the desk of LACMA (Los Angeles County Museum of Art) bookstore. Not too often does one see a want ad, “artist’s wanted”. A humorous take on the career path of an artist.

I’m a fiber artist. Your passion could be art, poetry, freelance, dance, music, cooking, yoga, or any activity that starts in your imagination, and is realized in a creative act. Anything beneficial of course. Finding ways to clear your block, by working with specific techniques that help transform the inner critic. From my experience, women have a hard time relaxing and just “being enough” without the constant drive to be perfect in everything. An unrealistic goal!

The Revised Niche:

Helping women transform their inner critic so that they can pursue their creative passion and feel what they do matters.