Niching Case Study: Ling Wong

I help multi-talented solopreneurs distill ideas into ONE cohesive message, find the WORDS that sell and design a PLAN to do what matters.

business-soulwork.com

#sytycn2015

Tad’s Rating:

7/10

Contest Rating:

8.5/10

Average Rating:

7.75/10

Tad’s Comments:

7. I’d give this a solid 7 which is for sure enough to run with. It’s so comprehensive and clear on one hand – there are three very distinct results you’re offering. Places I find myself stuck or wondering. The term ‘multi-talented’ isn’t immediately clear to me. Is that a holistic practitioner with a bunch of modalities? Or a solopreneur who also plays piano as a hobby? Or are they just entrepreneurs who are feeling scattered? And what is the important relationship and connection between them being multi-talented and the results you are offering? Is another way of saying it, “I help scattered and overwhelmed solopreneurs with a ton of projects focus their marketing to create the income and attract the clients they’ve always wanted/make a success of their business.”? Another level is a wondering of ok, if they DO distill the ideas into one cohesive message and find the words that sell and design a plan to do what matters… THEN what do they get? What’s the result they’re doing all these things for? What are these particular people craving most? Perhaps it IS those three things, in which case you’re fine. These are my wonderings.

Niching Contest Participant Comments:

9/10: Very clear to me who you are working with and how you help them. I think that it can be difficult to distill things down into a single, clear message – especially for people who have many talents or passions – so that is great. I’m wondering if there is a better way or more clear way to say “do what matters?” For me, I think that doing what matters in this context probably means growing a business.

No rating: I agree with Tad on the multi-talented solopreneurs part. I’m unclear on what that means exactly. I would also like to see your eyes in the photo. Photos of people with sunglasses on always seem to give the feel that they’re hiding something. Personally, I get a read off someone when I can see their eyes and I need to be able to do that for anyone I’m going to work with. Just a thought.

8/10: It sounds like, I help solopreneurs find their niche, express it beautifully and sell it wholeheartedly!

9/10: I think the only change I would make is “multi-talented” to “multi-passionate” – I’m in TONS of Facebook groups about that topic and you’ve hit the pain point… “How do I put all of my passions and ideas into one cohesive business and message?”

7/10: As one who considers herself a “multi-talented solopreneur,” I still wonder what I have in common with others who fit that description who are in a different audience. Perhaps, though this word might have negative connotations, you’re talking about disorganized or organizationally-impaired solopreneurs. If you pick a narrower field, you’ll have a tighter niche.

No rating: Ah something for me! Does it need multitalented in there? Is there a more specific description of the type of solo entrepreneur you are most qualified to help?

6/10: I feel like ‘find the words that sell’ and ‘design a plan’ are two different outcomes that you offer…and yet you are saying that you will help others distill ideas into ONE cohesive message. Leaves me asking which one of those two things do you do?

10/10: Clear. Concise. Ignites a longing to have those things for myself. Regarding the pic – I’d rather see your eyes than the sunglasses.

9/10: I like it. At first I had to think about it to know what you meant by “multitalented solopreneurs” but I’m guessing that people in this niche would identify with those words immediately.

8/10:I am a multi-passionate solopreneur so I felt instantly pulled when I read “distill ideas into one cohesive message” because it is what I struggle with. I just got a little lost at “design a plan to do what matters” I feel like I dont’ understand what that means. But it read as really confident and I immediately felt like I would be in good hands.

9/10:I speaks to me and where I am at the moment. I read it as ‘there are so many things I can/could do – how do I focus down to make something actually work?’ I agree that it tails off a bit with ‘do what matters’, and that the pic is a bit forbidding.

8/10: The only thing I would say is perhaps lose the glasses on the photo, since it seems a bit unapproachable. Your message is quite strong though.

9/10: I like the clarity and step by step plan ~ it appeals to my organized brain. I’d love to see your beautiful eyes but you know, my daughters flaunt those big sunglasses as well and I have to admit that I also think they are amazing. I’m certain you’ll do well! All best to you!

10/10: Really like this one… 10 from me.

9/10: I love the above mentioned suggestion to change multi-talented to multi-passioned. I should probably hire you. Wish I could see your eyes. The glasses make you look a bit intimidating. Other than that, bravo!

10/10: this is great and to the point.

8/10: I think you’re talking directly to me.

9/10: yup, that is me for sure. I find that very clear. The text on your header on your website however is difficult to read over the background

9/10: Love it. Pretty clear. I suggest you lose the glasses though.

9/10: This is really clear to me. Even though I feel clear on my one cohesive message the feeling your words ignite in me is – relief!

8/10: I love your juicy language and it reads like a song. It tells me enough to want to visit your website to check out what you do exactly. I wish I could see your eyes. This photo looks cool, but uninviting to me.

Ling Wong’s Reflections:

n/a

The Revised Niche:

n/a