Niching Case Study: Ling Wong

Intuitive Brainiac | Copywriting Alchemist :: Transforming big WHY into content that Connects, Resonates & Converts for Maverick-preneurs.

http://business-soulwork.com/

#sytycn2016

Tad’s Rating:

8/10

Contest Rating:

9/10

Average Rating:

8.5/10

Tad’s Comments:

A solid 8. I like the way you describe what you do – there’s a distinctive style to it which I appreciate a lot. I find myself wondering why the ‘big WHY’ matters so much or how it affects the content or why to use that as the basis for the content.

Niching Contest Participant Comments:

8.5 – Super cool, on point, and I love maverick-preneurs, as you’re speaking directly to your audience, the copy and image makes it really clear to me what you do and who you do it for.

7.5 – Really like your look! I’m a little lost on the “big WHY” line (maybe I’m just totally missing something) but am totally drawn in by the term “Maverick-preneurs.” I’m also passionate about alchemy and all that implies so love your title (my own business is called Alchemist Eating🙂.)

9 – I am hit by your can-do attitude! Maverick-preneurs – this word will attract folks who think they are, and screen out the rest, that may or may not be a good thing. . .? The creative wording tells me you are smart, tenacious, you take the words I give you and make magic with them. Your picture works the “sass” factor nicely, but I’m missing some connection to writing. I would insert “your” – Transforming your big WHY . . . it tells me you will make the essence of what matters to me and my clients permeate all content. Nice.

9 – This is awesome – love both the titles. There’s something I can’t (yet) pinpoint that keeps me from liking it more (awesome design, too – totally on-brand.)

9 – Love the use of “big WHY into content” (not enough businesses do that) and your audience definition as “maverick-preneurs” (which I very well might be). Image gives us an idea of your mindset and approach.

9 – The only change I would make – and I don’t know if it would fit the character limit – is to call out the Maverick-preneurs at the beginning and then use second person – I transform your big why into content . . .

10 – What I like about her big WHY is that it goes to the emotion of why someone would want this. If I can’t say my WHY, my content won’t connect. I love this one. I would jump up and down to have her services!

7 – The part I like are “connects, resonates & converts”. That’s very to the point, and you show that you have the skills. English is not my mother tongue, so I don’t know to what extent this applies, but I have problems with understanding the words “intuitive brainiac,” “copywriting alchemist” and maveric-preneurs.

10 – Love this! Can I sign up for your list?

Ling Wong’s Reflections:

Thanks Tad – For me, the big WHY is the mother of POV 🙂

The Revised Niche:

n/a