I help coaches not just grow a profitable and sustainable business but also let their business grow them.
Niching Contest Participant Comments:
6/10: I love what you do, Ling. How do you help coaches? What do you help them with specifically? Do you help beginning coaches, intermediate level, or high-end businesses? What sets you apart from all the other biz coaches out there?
6/10: Clear but no punch. Sounds like a lot of other coaching businesses.
5/10: It is awkward with the “but” connecting the two phrases. Do you work with any kind of coaches? I’m struggling trying to visualize what you do.
6/10: Love the idea but it seems to generic for the market.
Too vague at this moment. Needs more clarification.
A coach for coaches, that’s a niche I wouldn’t use a negative in there. “I help coaches grow a profitable and sustainable business” is probably all you need. if you are growing a profitable business it is going to grow anyway, it is a bit redundant.
4/10: For me. I get it. The thing is, you have two target markets. It looks like you can be a support to coaches on a financial level or on a spiritual level. Which one resonates the strongest? I like the second line but I’d like it if you used the second line as part of a tagline, e.g. “I help coaches grow both a profitable and sustainable business.” Simple is good! Letting your business grow you is a strategy to get to the goal, not necessarily the niche.
7/10: It’s a little confusing to me — the wording is off, but I get where you are going with it.
4/10: Confusing to me.
8/10: I like it. I’d have to reread it a couple times, the part about letting their businesses grow them. I’m a personal development junkie so that appeals to me, but that said, it’s not what I’m *looking* for, it’s just a nice side benefit. Is there another way to word it, so that it sounds more like something they want? Maybe, to grow profitable and sustainable businesses that are also meaningful or fulfilling. Great job.
7/10: Nice message, but I don’t understand “let their business grow them.” Also, exactly what kind of coaches are you marketing to? Business coaches, health coaches, etc . . . ? It’s easier to market to a particular target.
Love the message but would love it even more if you would tell me what kind of service you offer or how you are helping me let my business grow me, and maybe why that’s important?
7.5/10: I see what you are saying, and I appreciate that we also see you and you appear so engaged! I want to know what your specialty is. So many ways to convey this. Tell us more about you and/or your skills, and inspire our confidence in your ability to bring what you say you bring.
7/10: I like the idea, but not sure what you mean by “let their businesses grow them.”
Ling Wong’s Reflections:
The Revised Niche: