I help couples on the verge of breaking up and singles at the point of giving up to get a grip on lasting love.
Niching Contest Participant Comments:
10/10: I appreciate the grip on one’s own heart but I’d be curious to see what else you can come up with.
9/10: I love the text Lisa! I’d give it a 9/10. The overall the concept is great!
9/10: I’d say 9 “get a grip” has a bit of a negative forceful connotation for me. “Like get a grip man.” As if you can’t get it together in a not so good way. Other than that I think it is clear.
10/10: I think the text is gorgeous.
9.5/10: It’s clear. I know this because I’ve experienced your work and you’ve summed it up beautifully. As a single who’d nearly given up, and just started working with you, I can see a new reality emerging, a dream being possible.
10/10: Unique and clearly targeted, Lisa, a definite 10! The cadence is perfect. Great stuff!
I LIKE BREAKING UP, GIVING UP, very poetic!
10/10: I agree it’s clear and I’d easily know who to send your way. Thank you for your service.
9/10: Very cool.
10/10: I hear possibility, hope and choice! Well said.
10/10: A hand up to lasting love is gentler than a grip but might be too close to giving up.
10/10: I would absolutely say 10/10 I think it is super clear on what you offer – and to anyone in either of those situations (breaking up/giving up) it creates an emotional connection to your work! Nice job Lisa!
10/10: Ten on clarity of niche. . . very cool.
10/10: Speaks to the heart of the matter perfectly!
8/10: Maybe something like singles at the point of “losing hope.” It seems like people don’t like the “get a grip” part. Maybe something like “discover” or “find” would work? I help couples on the verge of breaking up and singles at the point of losing hope to discover lasting love? Good luck!
8/10: I love the idea.
9/10: Yours definitely stands out to me and is unique and different, which draws your attention to it.
9/10: Lisa – this is great!
I think your message is clear and poignant. I like the get a grip and its strong reference. I would even start with that and break the sentence into two parts, like:
Find your grip on lasting love.
I help singles at the point of giving up and couples on the verge of breaking up.
I would start with singles because that is the natural progression in life.
Good luck. . . Not that you’ll need it
8/10: I like the message.
8/10: I agree a good 8!
7.5/10: Here goes. . . The phrase “get a grip” can be taken out of context, and can have a derogatory connotation.
10/10: Ten for sure.
9/10: Description of your clients demographics is 9, but what you do for them is still unclear.
9/10: Looks good!
10/10: Very clear message.
The script is great – somehow it implies that you are contacted by the women in the relationship first – maybe this is true? Would a man feel like you are speaking to him?
7/10: I think from this you are offering hope to couples and singles who think that love is lost/impossible that through work they can have love again – I like get a grip – it implies strength – inner strength in making it through tough patches. I am a bit conservative with grading – I’d say a 7. Only because that is what I am getting intuitively – yay I am glad you are entering this contest – had a look and it is very cool to have that kind of support for your beautiful work.
10/10: Awesome! I award you with a 10! Love your work my dear.
10/10: Crystal clear!
8.5/10: Love is anything but black and white lots of love I give you a 8.5.
10/10: Looks great, Lisa! 10!
7/10: I give it a (super mean and harsh) 7. I’m no marketing expert but I am pretty hard on salespeople in general, so if I got this from some stranger, my thoughts would be that I think the pseudo rhyme makes it a little cheesy, rather than heartfelt. I do like the poetic nature of it as an idea though. I also like the two different stances you’ve presented – helps me understand all that you do because otherwise I might think you were just a couple’s counsellor. I also think that “get a grip on lasting love” sounds more desperate than you’re probably meaning. Maybe something softer and more endearing like “finding love” or “realizing” or something like that.
10/10: Great! For me it’s 10.
9.9/10: Lisa you are a gift to those you touch, you know your niche and you know exactly how you can help people. I will rate 9.9 only because everyone needs something to aspire to. I find your words extremely helpful.
10/10: I say 10, it’s awesome.
8/10: Love the words and the message.
8.5/10: I’m not sure I love the get grip part, but I get what you’re going for. You’re awesome!
10/10: This must be a 10 because it was the first one I was drawn to personally clicking through to your website. “Get a grip” sounds active which I love, but maybe “embrace”? Kudos!
9/10: I’ll give you a 9. It’s pretty clear to me who you work with, and who I’d send your way. Nice job. I would rework your sentence to put “get a grip on lasting love” right at the beginning. I think the sentence would be less clumsy that way.
10/10: The niche is something everybody knows about and the offering is something everybody will want to know about.
9/10: I like the structure and the sentence! 9/10!
9.5/10: Love the text.
10/10: Easily a 10+.
8.5/10: I love the words. I can picture a time in my life when this would have resonated with me personally, and I can think on times that I would have had friends or colleagues immediately come to mind. I feel like I’m missing a sense of who you are, are you an 18 year old, are you 60? Are you a clinical physician type, or a dreadlocked hippie? All of these things would help me resonate more with your message.I say 8.5, it is very good, and I think there are a few tweaks that could take it to a 10.
10/10: This is so great! 10 from me. Very touching. Makes me wonder what could have been had I found this service sooner. . .
10/10: 10, 10, 10! Amazing!
9.5/10: I like the message!
9/10: I’m going to say 9. I also find “get a grip” to have a slightly negative connotation, but in general I love the message.
10/10: Ten! I like it!
10/10: I would give it a 10 for sure.
10/10: Very specific and poignant and evocative. Love it.
10/10: I love it.
10/10: Looks pretty clear to me! You’re like a Love Interventionist. 10 it is!
8.10: Good solid 8.
10/10: I rate this as a 10! Very beautiful.
10/10: Your niche comes through very clearly – you work with people with persistent troubles with their love relationships 10 out of 10!
10/10: Gorgeous and lyrically concise! 10!
10/10: A BIG NUMBER 10.
10/10: Very clear – well done 10.
8/10: I love the first bit – the couples, but don’t quite get the singles –what these two have in common.
I think relationships start with ourselves as singles. The only way to have a lasting and healthy relationship is to know how to have one with our self.
10/10: Two high fives make a 10! I understand very clearly what you help people with. . . love the associated image, as well.
10/10: I feel like you’ve drawn out the boundaries of your niche/service really well here.
9/10: Very clear message. . . and interesting graphic love it I would rate it a 9.
10/10: It’s clear.
10/10: I love this. Very clear to me what you offer!
I like it. . . and I could see the font lower so that the image is more apparent. And the top line could be more centered with lower lines or move the “up” from first line to second. Yeah! It looks great. I like the script a lot.
10/10: Perfectly clear message and one so many need. I love the image in the background as well. 10!
10/10: Sweet, simple, and clear with a wonderful image. You do 10+ work woman!
10/10: Crisp and clear, 10!
10/10: I agree its very clear and beautifully written.
10/10: Love it! Beautiful offer, clearly spoken.
I love this! The message is clear and so beautifully written. 10!
9/10: Beautiful picture with direct words!
10/10: Beautiful imagery, beautiful simple words.
10/10: I think this is a 10. So specific, and creates a good visual for the person in need of this service.
9/10: I think it is a 9 or 10 for sure.
9/10: The wording wants a little massaging, but the message and mission seem clear: you want to work with struggling couples and singles, to give them direction and hope, yes?
10/10: I think what you do is amazing. You have dedicated your life helping others love.
Lisa Haché-Maguire‘s Reflections:
Thank you for your comments Tad, I am really excited about how this project turned out. I have always had trouble trying to identify the who – male/female/gender/orientation because my philosophy is based on the masculine/feminine essence dynamic, which applies to 90% of people. . . The realization that my niche is more about when I work with people, rather than who I work with was really liberating. The timing niche actually works amazingly with my philosophy as well, because the concept of masculine/feminine essence is new to most people. Timing is essential for when such a concept can effectively be introduced into a relationship/individual’s life to have the most profound effect. Thank you so much for your affirming thoughts! I’m looking forward to niching deeper with this project!
The Revised Niche: