I help individuals, families and organizations preserve their memories and life stories.
Niching Contest Participant Comments:
5 – I find that font and colour very hard to read. Based on the picture, I guess that you help people find photos? To be honest, I’m not sure “how” you help preserve memories. Talking to them and helping them remember? Making their photos digital?
6 – This is a really great start, I think, but I find myself wondering, how do you do that? Do you help them improve their memory? provide fireproof storage for precious photos and documents? help them create a scrapbook? record or video them speaking? get people together so they can share memories of the same incident. . . ? So many possibilities. I need to know more so that I know who this is really for. “Individuals, families and organizations” could be almost anyone – until I know more.
7.5 – I love the picture, immediately I thought of family and history and yes, memories, and then I thought of all the boxes of photos I have languishing in my cupboards. I love your second update, that would really resonate with the photo. Easy to think of it after the fact, eh?
4.5 – The who and what is very clear (though do organizations have life stories?) You may feel the “why” is implicit or universal, but I’m missing . . . an emotional connection, a reason why this is important. Love the photo – very evocative – though it’s hard to read the font over the busy background (OTOH, I’m hoping this isn’t a design contest!)
7 – I can relate to the “who,” but less the “how?” I really enjoy the imagery from the perspective of the viewer. . .
6 – I find this to be compelling. The type is a little hard to read. And I am curious how? Great photo.
5 – I’d like more detail – preserve them how? Do you do photo restoration? Create oral histories? Make videos? Also, individuals, families, AND organizations seems pretty broad. What makes your service stand out? Geographic specialization? Or some technique or background you bring to the work?
10 – Your writing is clear and clever.
7 – I agree with others comments regarding the difficult font/colour but great image. How do you help? Photo albums? Film? Digital vault? Writing a biography? Also, maybe a tag line about the value of this service for the client.
6 – If I wanted to give your service as a gift to someone, I think I would prefer someone with a clearer focus on individuals. I like your url very much, namely the part of listen closely. And the picture supports the spirit of looking back, and maybe even melancholy. For me, “life story” does not quite fit to the concept of organizations. I once was part of a very fun department, which at some point became merged with another one. During that time a kind of book was put together I guess to preserve the memories. But, that’s not how I would have put it. Maybe more “remembering our identity and the fun we had”. At what point in their lives would you like your clients to come to you and preserve their life story? Maybe you can find some inspiration from photographers, and the stations in life that they are called in. As in: not just the pictures, but the story of your wedding, 75 year anniversary, 50th birthday . . . Or are you using storytelling to make the vacation pictures/story more interesting? The picture somehow puts me in a melancholic mood, so, I’m not sure if it’s a conscious choice that you are more referring to sad events. Success on your journey!
5 – Your follow-up comments really resonate with me.
6 – I really like the term you used in your follow-up comment: “keepsake media”. If you could bring that in someplace, it adds a whole other layer for me. Even if there’s not space to explain what “keepsake media” involves, it draws me in . . . makes me want to visit your site to learn more. I guess I’m also wondering about simplifying the first line; perhaps “I help people and organizations. . .” or “families and organizations. . .” Really though, this feels like a beautiful niche and place of work!
Liz Massey’s Reflections:
Thanks! I augmented my original offering in the message before yours. Clarified what the “output” is. Thank you for the point about the “so that” factor. Thank you so much for the feedback so far. I realize that I cannot re-submit my entry, and I think I didn’t use enough of my space (all of the 140 characters) in the explanation. If I could update it, here’s what I’d write: “Listen Closely Productions helps individuals, families and organizations preserve their history and life stories through keepsake media such as videos, books, audio programs and more.” Does that make it more clear?
The Revised Niche:
Listen Closely Productions helps individuals, families and organizations preserve their history and life stories through keepsake media such as videos, books, audio programs and more.