I help disheartened career minded women reignite what Lights them up inside for a renewed sense of purpose and direction.
Niching Contest Participant Comments:
9/10 Hi Lorraine – Wow! I know how difficult it is to be succinct! I understand you need a number on your clarity – so I’d give this a 9! I know it’s a promise that you deliver you do help! I like the metaphor alignment – reignite/lights up. I like that the promise is for a renewed sense of purpose and direction. I too trip a little over “disheartened” but recognize that it’s an accurate description for “losing heart” in our work. I suspect it’s because purpose is often associated with spirit/mind and passion with the heart.
9.5/10: I’ll give it a 9.5 but only because I never seem to be able to mark the lowest or the highest on any survey even if I really disagree or agree.
9/10: Ooooooh, nice! I love the description of “disheartened, career-minded women” – very clear.
9/10: This is beautiful. But I’m a little confused about “career-minded.” Are you meaning women with careers in someone else’s company? Or are they running their own business? How do you help them? Do you help them carve out time for non-work activities like volunteer projects or new hobbies? Do you help them transition from someone else’s company to starting their own?
10/10: It sounds pretty clear to me.
10/10: Yes, this is a 10. Your truth is your vehicle. And, you found the right words.
9/10: For the wording but the smile brings it up to a 10!
9.5/10: Definitely a 9.5. Well done Lorraine.
8.5/10: I would give it an 8.5 because I believe what Lorraine Watson has to offer is more than just for the disheartened. I totally understand the niche Lorraine is targeting.
9/10: I think your niche is clear, a 9. Disheartened is indeed really strong. However it got our attention. You could test it out with other adjectives like burnt out for example?
10/10: Love it Lorraine. I see what people are saying the first is not positive and the rest is but to me that exactly shows that you’re targeting those feeling disempowered to enable them to be empowered. . . I feel disheartened so I get it And I want to be reignited to have a renewed sense of purpose. . . Top marks from me.
10/10: I love the message however what jumps out to me is are you limiting your audience? I personally know a lot of non-career women who may feel called to your light but subconsciously would be not guided because of the “career” minded wording.
9.9/10 It’s near perfect. I love the wording as it is clear and also evokes feeling not just thought. Every career minded woman would want to work with you. Sign me up!
10/10: I get this right away. I am the target market. I rated than I read comments everyone is entitled to share their thoughts honestly but in looking at some of them I would say reignite is just about for right those of us who have a career usually do because we loved it so we were ignited but like with all relationships the honeymoon and the passion can wear thin at times. I have been blessed to interact with Lorraine personally and her passion for this work has driven her everyday interactions as long as I have known her, about 7 years. She is a treat to work with and her perspective shifting skill are excellent! I am happy to see you marketing yourself so well it only means you will get to connect to more women and feed the wellness paradigm for all of us.
Looks great Lorraine! I believe you have created your essence of what you offer.
9/10: I like this a lot, and I know how hard it is to distill your meaning into a few words.
“Career minded” is an interesting choice. It does raise a question for me if these are career women or wannabes? I appreciate how hard it is to pinpoint meaning in so few words. Good work!
9/10: “Reignite” I feel is definitely an accurate description although it doesn’t express the true scope of her impact. The “disheartened career minded” part is not quite there for me. A word that comes to me in the attempt to touch on her impact would be something like “earthquake”. You know when your whole world moves and shakes beneath you and it is scarier than anything but there is something (someone) to maintain some sort balance.
10/10: I give it a 10. It is clear, specific, and I am not left with any doubts about whether this is for me. And it totally describes what you have done/are doing for me.
9/10: Hi Lorraine, overall I love it. I’d give it a 9. I really “get” the disheartened but agree with others that disheartened is perhaps not the perfect word. I have a presentation this morning, but will let it sit and see if an alternative comes up. Go you for being able to be so succinct in 120 characters!
10/10: I love it. I actually immediately thought of a patient of mine upon reading it, which is how I know it’s totally clear. And I’ll tell her about you!
8/10: Hi Lorraine! I like it. Something about the first part feels slightly off to me. “Disheartened career minded women” doesn’t feel empowering. Which then is slightly discordant with the rest of the description, which is light and freeing. Perhaps that’s what your intention was, but for me, it made it difficult to finish reading. Disheartened especially feels very “heavy” and makes me want to close down. For that reason, I’d say it’s an 8.
9/10 Just a couple of questions. Not being completely aware of how this is being used, I may be missing some obvious information. Sorry in advance if this is the case.
Help – best word? It might be. Just asking.
Career minded – only career minded?
Women – only women?
LOVE this – “reignite what Lights them up inside for a renewed sense of purpose and direction.”
Overall I’d give it a 9, assuming that the audience is career women.
8/10: I would give it an 8. When I re-read it I like it more but I find the first
read cumbersome. However, maybe this really works. . . it takes a second read to fully grok it and maybe that is what you want. . . because it made me slow down and look again. I found the capitalized “Lights” jarring as I read it. . . maybe italics would “feel” better?
9/10: Nicely done Lorraine – seems like a 9 to me.
10/10 I understand the who, career minded brings to mind a specific type of individual. I love the disheartened career minded women wording too – I know I felt like that after working in graphic design for 15+ years. . . And I love the word REIGNITE, it brings to mind a lot of sparkle and flame images. I am thinking the “FollowYourLight.com” should be bolder so it is a focal point, it is important.
7/10: Yes. Still could be worded a bit crisper. Perhaps cut out the “minded”?
10/10: Sounds goo to me!
9/10: Love it! Totally get who you’re aimed at and why, just a bit too wordy, hence the 9 instead of 10.
9/10: This is what I hear in your statement: “Aliveness” can become dimmed. My work is to “midwife” your rediscovery of what stands in the way of this, for you!
8/10: Hello Lorraine; I would give it an 8. . . The niche is very clear to me, but I find the wording a bit long and hard to read. . . But if you are focusing on the content, then it is 10. Good luck!
10 for sure.
10/10: I love this niche and I also love the way it is worded.
6/10: I’ll give it a 6. Reason: I had to read the word “reignite” a few times before I understood it to be “re-ignite”. But that’s just me. I’m not a deep thinker, so prefer a simple, clear statement of vision such as: “I help career women ignite a renewed sense of purpose and direction.”
10/10: That is such a big issue. I completely understand who you are talking to and it makes me want to ask how you ‘help’ so I would certainly go to your website.
8/10: It doesn’t quite get me to 10 because “renewed sense of purpose and direction” feels a little vague. I also wonder if you work with self-employed women or those who are working for others.
8/10: My question is: What kind of career? Self-employed? Corporate professionals?
9/10: Wow, impressive. I agree that the first few words sounds slightly off but other than that I am giving you a 9.
9/10: The who is very clear. Love the pic. The second line was awkward for me.
Love “follow your light.”
9.5: Love it – and your passion – 9.5 only because I always leave room for inspired spirit to add more. . .
Lorraine Watson ‘s Reflections:
The Revised Niche: