I want to help improve peoples’ sexlives and sexdrives through knowledge on food, nutrients, vitamins and minerals.
Niching Contest Participant Comments:
9/10: I agree with others: leave out the I “want to” and say “I help.” I might leave out “vitamins and minerals” — doesn’t “nutrients” cover that? And give a bit more info about the way you do what you do. Thank you for talking with people about sex! Great niche, just play with the words a bit!
8/10: I like the topic, but I would really like to find out exactly who she wants to help —men, women, menopausal, young, gay, straight, etc . . . It’s easier to market to a specific audience. She’s pretty clear on how she plans to help them, though.
8/10: Step into it — You improve, not wanting to improving. Its clear though.
7/10: The message would be more powerful if you just say “I help . . . ” Do you really help all people? Or do you have a more defined population of people? It is quite clear how you do your work.
6/10: Ok, clear but for the subject not sexy enough in the wording.
5/10: When you say “I want” it takes away from what “we get.” which is really what is most important. Just put “I help you” and perhaps use some inciting lingo — you are talking about sex baby!
The “I want to” is weak, sounds like you haven’t helped anyone yet.
5/10: As a reader I want to hear how I will benefit, and I am not concerned about what you want to do, so I would ditch “I want to help.”
Sex always sells, so that would be the closer for me. How about “Improve your Sex Life with food, nutrients, vitamins and minerals. Ask me how!” The most interesting niche of the contest, to say the least!
6/10: I agree with the other comments, “I want to” should just be changed to “I help” because I am pretty sure you are already doing it!
10/10: Great niche. I think you speak to a psychographic rather than a demographic, so I would select in or out depending on whether I believe that food, nutrients, etc . . . would actually help me with my sex drive.
Perhaps you need to use the word “proven” to strengthen the value of this knowledge?
10/10: I think it’s quite clear and I can immediately think of people who fit this niche. I think it could be narrowed down a teeny bit to either men or women, maybe even at a certain point in their lives (i.e. after having a baby, after menopause, after 50, etc . . . )
I agree, get rid of the “I want.” Otherwise it’s very clear and inviting!
8/10: I agree that “I help” makes it more of statement and I would also excite the pallet at the end more — food, nutrients etc . . . seem very grey to my tongue, not like the chocolate that everyone naturally associates with and we can all can imagine eating! Sexier words for the ending needed “re-mineralising your body through fabulous healthy food” conjures an appetizing picture.
Louise Eistrup’s Reflections:
The Revised Niche: