Niching Case Study: Louise Knight

Using doula skills, I help social leaders and entrepreneurs work smarter with their wild energy whilst they birth their new projects

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#sytycn2016

Tad’s Rating:

5/10

Contest Rating:

5/10

Average Rating:

5/10

Tad’s Comments:

Right now this is a 5 for me. Ok. So what’s clear is that you want to help social leaders and entrepreneurs to birth their new projects. That’s great. And the angle you’re taking is to use what you’ve learned as a doula to help them. I think that’s beautiful. The term “wild energy” doesn’t land for me as someone who would seem to fit in that category. It comes out of left field for me. I also don’t get the connection between doula work and working smarter… are you suggesting that these people often have a wild and creative energy that they have a hard time harnessing in the same way that birth energy is hard to harness? I see the heart of what you’re offering as: I help social leaders & entrepreneurs birth their new projects And the how is about: Using doula skills to help them work smarter with their wild energy. So, I’m feeling a disconnect between the what and they how. What’s unclear to me here is what problems they are struggling with and what result they are craving. I’d love to see more of that present. You might get some good value out ofwww.marketingforhippies.com/islanda and www.marketingforhippies.com/islandb

Niching Contest Participant Comments:

5 – Beautiful image! I get that you help social leaders and entrepreneurs work smarter as they birth new projects. That sounds like business coaching to me, specifically around project development/management. Doula skills brings in the, to me, totally contrasting energy of pregnant/new moms . . . which feels very confusing. And when you talk about “wild energy” I don’t know what you are referring to. So part of this feels clear, and part of it feels like I don’t understand what you mean.

I agree that the wording doesn’t make it clear what you do (most people don’t know what a doula does, even if they’ve heard the word). At first, I thought you worked with pregnant entrepreneurs! But when I parse all the info, the work itself sounds really interesting . . . even though I don’t fully get it 🙂

6 – I am pretty confused by this. I like the image and the word doula caught me. And you name who you help. But I do not know what “work smarter with their wild energy” means? Which I think is the crux. But I am intrigued . . .

5 – I know who you work with, but I’m confused about the same things others have mentioned – how do doula skills translate to working smarter on a new project?

7 – I am asking myself “what skills” will be applied? 🙂Feels calm and inviting as an image.

5 – I find it intriguing that you are using doula skills, and helping to “birth” something fits that as well. I just don’t know enough about doula skills to make a connection with project management.

Wild energy is also a term which stands out, and I don’t know how to connect it to the rest. If it’s related to the social leaders and entrepreneurs, can you also say energetic social leaders and entrepreneurs? That would be clearer for me.

Louise Knight’s Reflections:

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The Revised Niche:

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