Niching Case Study: Lucy Lambriex

O, to be and express oneself fully . . . InnerSpaceCraft guides playful journeys online that use your desires and fears to ignite a lighter life.

innerspacecraft.com

#sytycn2015

Tad’s Rating:

4/10

Contest Rating:

7/10

Average Rating:

5.5/10

Tad’s Comments:

4. Right now this is a 4/10 for me because of two factors. 1) It’s feeling fairly vague in general 2) The results being offered feel nice but not necessary. Like, “Sure I’d love to be and express myself fully… someday.” or “Sure! I’d love to have a lighter life… eventually.” You know? What I am curious about is why they’d want this and what might make it urgent enough to handle. It suggests that right now in their lives they are far from expressing themselves fully and that their lives are heavy. I find myself wondering how this is showing up in their life and what particular problems it’s creating. I hear that you do ‘playful journeys’ but not sure why it matters that they’re playful (not that it doesn’t but it’s unclear). Perhaps your ideal clients have already done a lot of heavy workshops without much success? The part that grabs me most is that you use their desires and fears to ignite a lighter life. So, you’re using two things fraught with weight to create lightness. That’s a curious and intriguing point of view. I hope all is well with you. Thanks so much for submitting to this.

Niching Contest Participant Comments:

6/10: I get a really good sense of who you are from this, but less of a sense of what you do. While you don’t explicitly say who you’re hoping to reach, I think it comes through in your language and images – people will either be drawn to you or not. But I agree that I think there needs to be more clarity.

8/10: Wow, this is unique and playful and I love it. Leaves a bunch of questions about what kind of journeys and who this is specifically designed for.Needs more clarity but is delightful and intriguing.

I love your energy here! I am totally intrigued because you are absolutely my kind of people. But I think you struggle the way I do with being narrow and precise! This is beautiful, but not specific enough to tell me who to refer to you, or tell me exactly what it is that you do! It speaks to me enough to follow the rabbit trail, though.

6/10: Lucy, your revised niche statement is way more clear. I actually looked at the projects you are offering, and they both seem to point in the direction of an empowering re-imagining of who somebody is. The classes look really exciting. Some ideas from me: I empower conscious people who are yearning for self expression to broaden their perceived possibilities through playful classes delivered online. Just my personal thing, but I hate the term ‘conscious people’. It seems to be a trendy catch all. What does it mean to you?

10/10: I get this, as I’ve used similar languaging (lighter and brighter) and I’ve been a client of something like this, which was great fun and spurred my current love of zentangles. So I would check out your site for more info. I actually like it much more than some of the dry clear statement I’ve heard in the world. I realize that it would be confusing to some.- my vote is to actually express your playful self, which you’ve done, and let it draw others in. And sure, it could be worded more clearly for the general population.

6.5/10: I think what you do is abstract enough to make this a real challenge, but you are pulling it off! I absolutely adore the play on words in the name of your business by the way, and I bookmarked your website because I could do with dose of your lovely medicine.

5/10: People with desires and fears seems to include everyone. Of course, the photos help rule out those who would never put a green bunny on their head… but I still have no idea who I could refer your way.

7/10: Yes I love the freshness of this! Beautiful! I think this is interesting to people who already know the terminology. Personally I feel attracted to this. But if you don’t know the terminology then one big question remains: Why would I want this?

6/10: I agree this is really fun and the photos appeal to my quirky side, which I’m sure is what you’re going for, but your message is really unclear. Who do you work with and what do you help them do?

7/10: Love your images and the uncluttered style. These alone would be enough to make me click through to your website to find out more. I wouldn’t be sure from your description if it’s for me, but I sure as heck want to find out.

Lucy Lambriex’s Reflections:

I’ve been trying very hard to make myself more clear and I both love and hate the bloody 140 character limit. It sharpens the mind, makes it so much clearer what to keep and what to drop, but I find it real hard to keep the juice in the words and say what I want. This is my newest attempt and I’d love to hear your thoughts: When living your purpose seems scary or out of reach, my online projects help you playfully craft the inner space, roots and wings you need.

The Revised Niche:

When living your purpose seems scary or out of reach, my online projects help you playfully craft the inner space, roots and wings you need.