Niching Case Study: Madeleine Innocent

I help the whole family (humans and animals) achieve vibrant health, holistically.

twolegsandfour.com.au

#sytycn2014

Tad’s Rating:

2/10

Contest Rating:

6/10

Average Rating:

4/10

Tad’s Comments:

Right now, this is a 2 for me. But I bet you it could be made clearer with some simple changes so take heart.

Right now, the only thing that’s clear to me is that you offer some sort of holistic healing service. But you’ve essentially said that you help everybody (including all mammals.)
I think there must be something very interesting here though. I’d love to hear why you’ve included animals and what you’re offering them as I’ve never seen it included in a holistic offering like this before.

Niching Contest Participant Comments:

4/10: I give this a 4. Whole family, including animals, basically includes everyone. Do you have a special interest in a particular group? What challenges brought *you* to holistic healing? I love holistic healing, and I’d love to see this tightened up a bit more.

7/10: I’m confused by the animal and people approach. But I think if I knew what you do I’d like it!

8/10: Neat idea for people and their pets to be seeing the same health pro!

6/10: Are you training and teaching about nutrition for pets?

6/10: Hi Madeleine, awesome idea, but I agree that you need to be more specific.

Great name it says it all!

6/10: I love your intention! Excellent! It is not yet clear enough for me in your niche. Do you have a practice in homeopathy? Do you help one family or the whole world? Where is your “help” seated? Could I come? I think you should maybe specify more who you want to help.

7/10: I like it, but would you call this a niche?

Madeleine Innocent‘s Reflections:

The only special interest I have are for people who want results and are open to redress the cause, whatever that may be. So being open to appreciating not everything you are told by your GP, by the media, etc is true! I know this is a bit general, but holistic medicine really has no limits. The challenge that brought me to holistic healing was one of my cats. She suffered badly with eczema and over the years the vet tried various treatments. All had side effects. They turned a gentle cat into an angry one. So I stopped everything. Then someone told me about homeopathy. A week after the consultation and treatment, the eczema was gone and never returned. Since then homeopathy and diet have been my only needed strategies for the health of my family of humans and animals. So I wanted to tell (and help) others.

The Revised Niche:

n/a