Niching Case Study: Makennah Walker

Help women see their beauty and find their confidence through photography.

asiamphotography.com

#sytycn2014

Tad’s Rating:

8/10

Contest Rating:

8/10

Average Rating:

8/10

Tad’s Comments:

This is a really solid 8. And such a beautiful offering to the world. I think there’s room to expand on the “through photography” piece. My assumption is that you take their photos and help them see themselves in a new way through the process and with the final result of the photos. That’s a beautiful thing. But the way it’s worded, it could also be that you’re teaching them photography. I think there’s room for more specificity in the how. It could sound like, ‘through a day-long photography and life coaching session.’ or ‘through a three hour photography portrait ceremony’. Or ‘through a weekly photo portrait and therapy session’. That kind of thing. Naming the time frame and more about what it is, it could help women know if it’s a fit. Thank you for offering this.

Niching Contest Participant Comments:

8/10: I like what you are saying here. Self love is so, so integral for women right now!
I’m not sure if I fit in or not though. Maybe it is just the wording – do you mean that the woman would be taking the pictures, or have photos taken of them? I think I’d be interested in having my photo taken, but I don’t know if I want to use how to use a camera. What if you said “I use photography to help women see themselves through a lens of beauty and confidence.” Or you could come right out and say you are a photographer?

7/10: The statement is a good sentiment but not quite clear enough. “through photography” might mean them taking pictures though I’m pretty sure it doesn’t.

10/10: I like it. But you must promise me magic! Plus photoshop!

8/10:Love your work!

I’d say that you help women to show themselves in such a way that their true beauty comes out, so people/customers will recognize their authentic confidence.

Makennah Walker‘s Reflections:

n/a

The Revised Niche:

n/a