Sustainable wellness for caregivers, by learning to give and receive with wholeness, authenticity, and joy.
Niching Contest Participant Comments:
7/10: What challenges do your clients face?
6/10: Not sure if you coach, teach, etc?
7/10: For me it’s a 7. Care-Givers are often in danger to burnout if they don’t set boundaries. Great niche. I can think of some friends who could do with your help. I wouldn’t use the word “wellness”, if you are not a massage therapist. It is a fluffy balloon. I also would explain what you exactly do. Coaching? Counselling? Complementary Therapies. . .
6/10: What if you took out “by learning” and used “teaching” or “coaching” or “counseling” (or whatever it is that you do to help them), instead? That would tell us some important info about you. I like the rest of the text. The photo is sweet. I might be ignorant about this, so please don’t take offense: are you wearing athletic clothing? I only bring it up because that is descriptive. It makes me wonder if what you do has an athletic component/yoga/dance. I’ll give it a 6. Best of luck to you!
4/10: I wondered what form does your service take, and think it would be good to include the words “filling your well” in your niche.
Mary-Carla MacDonald‘s Reflections:
Thank you for the feedback. I just posted a little explanation on my struggle with my title. I am a board-certified music therapist, my training is in expressive arts therapies and mental health counseling. I am not licenced as a psychotherapist but do therapy, teaching and coaching and don’t really know what to call it! The work is deep and powerful and transformative. I incorporate mindfulness and positive psychology as well as neurology and music and imagery in the work I do. I am developing an online component to my work. I also much prefer the word receive! I think the internal work, which is really what I focus on, is about creating internal space, acceptance, awareness, boundaries, and self-compassion. But it is the external symptoms, the burnout, overwhelm, stress in relationships etc that bring them to the work. I struggle for some reason with that language. I will work on it. A lot of people use the term “balance” I don’t believe there is such a thing and striving for it can be unhealthy. That is a blog in itself that I will write soon, as well as my difficulty with the term “self-care” and how it sets us up for a challenge we don’t need. Sometime soon I will split-up and define what I mean by care-giver, but I am not ready to do that until I really see who is responding (sounds counterproductive and it is a little, I am aware of that but I need more feedback from potential clients before I can do it.) Thank you for all your great work. You are providing such great service to your “tribe” and I find your work inspirational.
The Revised Niche: