I help busy women recover from overwhelm and avoid burnout by making time to care for themselves and practice daily Mindful self-compassion.
Niching Contest Participant Comments:
7/10: So, when I read this – I immediately relate to the “busy women” and “recovering from overwhelm and avoid burnout” But when you say “make time to care for themselves and practice daily mindful self-compassion” – I’m turned off. I don’t want to add something else to my to-do list, and I can’t picture the results I would get by doing self-compassion. I barely have time to eat 3 meals a day and sleep. Why would I make a daily, mindful self care and self-compassion practice? And honestly, I understand why it’s important to do those things – but I’m still not doing them. I think it’ll help more to talk about the results they’ll get. You’ve already got the pain points on the spot.
7/10: I love it Mary, but as it’s also my line of work I would say that. Maybe you need to find who does want to make time for this, I find its people who have already had a wake up call or health scare, they are very motivated to make the change. There are others who will be motivated to do it before a personal health scare … perhaps a loved one has been ill. So I read your reply about NO boundaries with great interest. Maybe your audience are people who have already felt overwhelmed and are already burnt out? Who reaches out to you already? Where are they at in their life? Busy women I think are probably just getting on with it, the ‘overwhelm’ women is getting more to your tribe. Good luck with the competition and your work. I’d also love to see your picture, I think that really helps the right people to connect with you for help.
7/10: Recovering from overwhelm and avoiding burnout are both good things, but when I seek a solution, I want to see the light on the other end of the tunnel. That is, what do I get once I remove overwhelm and burnout? It seems accurate to me that this is the problem busy women are naming, so that’s going in the right direction. Since I’ve never seen the word “self-compassion,” I’d like to see it connected to the problem-solution proposition you’re making.
7/10: Love this meme on several levels. It’s simplicity speaks beautifully to me. I would define the niche some more. “career women” or “working Moms” something to that effect, vs every woman on the planet. Cause most women would say they are “busy”. You also say nothing about “how” you actually help them? So this is a bit confusing to me the reader, too. This would really help someone seeing a million yoga ads to know if they should go work with you or just take a yoga class, because they “hear it’s supposed to be good for you”. Hope this helps. Keep going, it’s almost there.
6/10: 6 as is but with Tad’s adjustments totally a 9 if you can get a better image and font. Hugs!
9/10: I thought this was really clear and it is something I constantly struggle with so it made complete sense to me and I love your web address. I just was unclear about “practice daily mindful self-compassion”. I think I know what you mean but I’m not 100% clear.
Mary Choo’s Reflections:
Thanks Tad for your feedback and yes i think your first reword that ends” even though it seems impossible ” is the one I need . I think i should not talk about the mindfulness straight away as i am getting consistent feedback that this turns people off especially when they are in overwhelm and feel very short of time. It is giving me a sense that maybe I should divide my “Self Care for Busy women course into two parts. The first part on how to steal ten minute “MeTime” breaks in their busy day to take a break and plan more self care and support for themselves and maybe include a very short (toe-in-the-water) intro mindful self compassion exercise. Then at the end of the course have a feedback form and for those who were not able to get the full benefit benefit of the mindfulness exercise offer a second deeper Dive course. This would focus on Identifying and changing any limiting beliefs that are holding them back from giving themselves permission to practice mindful self compassion and treat themselves kindly. And be able to say NO and set boundaries when necessary to give themselves the time they need to take care of themselves. Sorry this has been such a long post but your feedback has been so helpful and is really showing me how I need to move for ward with all this
The Revised Niche: