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Niching Case Study: Megan Devine

MeganDevine

Author, teacher, holder of hearts: I companion people in grief.

refugeingrief.com

#sytycn2014

Tad’s Rating:

8/10

Contest Rating:

8/10

Average Rating:

8/10

Tad’s Comments:

Megan! Wonderful. I give this a very solid 8. Which is enough. I think sometimes people think their niche needs to be a 10 to move forward. But I think, if it’s a 7, that’s good enough. The picture is really beautiful and simple and evokes a lot of trust but I’m going to go 100% on the words. 

I love the phrase “holder of hearts.” That metaphor conveys a lot in three words. 

And then “I companion people in grief.” Also very beautiful. Companion implying a friend, someone who’s walking with you. It also implies that the one grieving may feel alone in it and need support. 

And grief is a very particular emotion.

I think what you have is beautiful and perfect. 

If you wanted it to be a 10 there are a few directions one could go.

1) Narrowing the “who” even more. Instead of saying “people” you might say “women” or “mothers” or “men” or “doctors.” You could hone in on a particular demographic or psychographic.

2) Clarify the particular kind of grief. There are so many. The grief of losing a spouse, a parent, a child, a job, a love (romantic heartbreak is a very particular flavour of grief). 

3) You could clarify how they feel about the grief itself. Are they overwhelmed by it? Numbed? How is it affecting them?

You could do all of those things. But I wouldn’t. I think what you have is really beautiful. 

Also – side note – I think you would love www.orphanwisdom.com.

 

Niching Contest Participant Comments:

Beautiful. Love what you’re about.


Beautiful! The words and the picture. I would call you, just because of this combination in words/picture.


8/10: Very simple and clear. . . is there a specific population that you resonate well with? women, suicide, elderly, etc. Is grief too broad? I have a friend who lost her young son a year ago, she and her husband used a grief counselor – what makes you more SPECIAL, why you versus just a grief counselor you look up in the phone book?


9/10: Pretty good considering its so short and concise I got a fairly good idea of what you do in a clear image too.


I love it, excellent picture and I would like you to meet someone.


9/10: Such an important place you hold in this work. Very brave of you. 9 on the niche just because I would like to know the scope of grief that you work with, but that’s nitpicky.


10/10: For me it’s a 10. I love the text. My dad died end of 2012, so I am really resonating with what you offer. Awesome, to cover such a difficult topic in a wonderful way.


7/10: Good. Possibly a bit jolly for people in grief? Contact soul to soul.


7/10: Clear target, I’m assuming you coach?


8/10: Your photo has me believing you are speaking from the experience of true and full recovery. Thank you. 

 

Megan Devine‘s Reflections:

n/a

The Revised Niche:

n/a

Filed Under: 8/10, Niche Tagged With: entrepreneur spiral, grief, life coaching

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