Niching Case Study: Megan Devine

Tad’s Comments:

Megan! Wonderful. I give this a very solid 8. Which is enough. I think sometimes people think their niche needs to be a 10 to move forward. But I think, if it’s a 7, that’s good enough. The picture is really beautiful and simple and evokes a lot of trust but I’m going to go 100% on the words. 

I love the phrase “holder of hearts.” That metaphor conveys a lot in three words. 

And then “I companion people in grief.” Also very beautiful. Companion implying a friend, someone who’s walking with you. It also implies that the one grieving may feel alone in it and need support. 

And grief is a very particular emotion.

I think what you have is beautiful and perfect. 

If you wanted it to be a 10 there are a few directions one could go.

1) Narrowing the “who” even more. Instead of saying “people” you might say “women” or “mothers” or “men” or “doctors.” You could hone in on a particular demographic or psychographic.

2) Clarify the particular kind of grief. There are so many. The grief of losing a spouse, a parent, a child, a job, a love (romantic heartbreak is a very particular flavour of grief). 

3) You could clarify how they feel about the grief itself. Are they overwhelmed by it? Numbed? How is it affecting them?

You could do all of those things. But I wouldn’t. I think what you have is really beautiful. 

Also – side note – I think you would love www.orphanwisdom.com.