Niching Case Study: Monika Denes

I help women and men make babies by improving health and fertility, using acupuncture, shiatsu & EFT.

naturalhealthcare.nl/english

#sytycn2014

Tad’s Rating:

8/10

Contest Rating:

10/10

Average Rating:

9.5/10

Tad’s Comments:

This is a really solid 8 for me. I love the simplicity and directness of it. I instantly understand the basics of what you’re offering.

If I met you at a party and you said this and I knew some friends who were trying to conceive, I would be sending them your way.

For it to be a 10, a few things:

1) Do you only work locally or also over the internet? If you name that you work with couples who live primarily in your country, it helps clarify things a lot.

2) Do you use drugs or work alongside with those kinds of protocols or are you wanting to work with those who want to achieve their aims in a more natural way without reliance on pharmaceuticals? If so, you might want to state that. And perhaps it’s then more affordable? I find myself curious about the “how” piece. What is unique about your approach, perspective, philosophy around this issue?

3) If you narrowed in on a more narrow “who” it would likely jump to a 10 for me. After all, there are many, many people offering what you’re offering – if I saw that you helped people just like me – it would go a long way to selling me.

But, basically, this is wonderful. I love it.

Niching Contest Participant Comments:

10/10: That’s clear, and you look so approachable. . .and you use EFT! 10!

7/10: Direct message, just how do you do that though?

10/10: I give it a 10 and I’m not even the target audience (-:, I can feel your passion for what you do and the warm support you offer your clients.

10/10: Love it: 10.

10/10: 10! crystal clear

10/10: Clear, Concise, Love it!

10/10: Awesome!

10/10: It is a very clear niche. Love it.

10/10: Damn clear!

10/10: I’m perfectly clear whom you serve and how.

9/10: So simple and clear. But you could clarify further. . . Do the women and men need to make lifestyle changes? Are you offering herbs, supplements, drugs, or a combination thereof? Do you require local visits (for lab tests, for instance) or can you do remote consults?

9/10: HELL YEAH, MOMMA! Only thing is – how are you improving fertility?

10/10: Fantastic.

7/10: “Women and men” feels very broad. I’m not clear about why they are having issues conceiving. Does this rule out IVF, single moms/dads wanting a child or same sex couples? Are the couples trying for their first time or been trying for years? In their 20’s, 30’s, 40s?

Monika Denes‘s Reflections:

Thank you for your wonderful replies! Very supportive. Just in case: it’s a drug-free, natural approach. I’m so happy to be asked about the internet – indeed, I do use Skype too!

The Revised Niche:

n/a