I help stressed mothers and entrepreneurs wth sleep, energy and digestion so they can make a meaningful contribution.
Niching Contest Participant Comments:
7/10: I actually love the meaningful contribution part. I’d love if the target market was a bit more narrow, like moms who are also striving to be entrepreneurs or something. Sleep energy and digestion are things a lot of moms struggle with but I’m not sure everyone would “get that” and how it affects their ability to contribute.
I agree with comments above and want you to choose moms or entreprenuers or both and see what happens.
8.5/10: I would give this an 8.5. I like the stressed mothers part and I am clear about the digestion and sleep. I am a little unclear about what is meant by “meaningful contribution” and how this ties into digestion.
9/10: Hmm “meaningful contribution” sounds odd, but I think it might just be brilliant. It makes me think your perfect clients already have “make the world a better place” as a major orientation in their life, and they’d hear “meaningful contribution” like a siren call.
8/10: I would give it an 8 and I can relate to them needing sleep energy and digestion. (I have two daughters with young families who are always feeling energy and sleep deprived so I can really relate to what you say) the meaningful contribution sounded to me that it was to their children’s health and happiness but that could be a bit more specific .
7/10: Pretty good but not quite compelling mostly due to reasons already stated. Feels a bit like a list to me of things that don’t quite relate but good start.
I wonder if replacing “with” with “improve” might make this smoother?
The “meaningful contribution” is not clear enough as a result.
6/10: I’m confused why you’re addressing both moms and entrepreneurs at the same time. They have totally different needs and interests. Because I am an ND as well, I understand the connection between sleep, energy and digestion. But I think most of your audience is going to see the word digestion and they’ll be very confused. As a mom, I don’t just want to make a “meaningful contribution.” It’s been a long time since I had a little one, but. . . I can imagine a client saying to you, “I just want to have energy to play with my baby.” Can you change the wording to convey that outcome?
Nana Jokura’s Reflections:
The Revised Niche: