Niching Case Study: Nicole Allard

Helping dog owners finding alternative solutions to their dogs health, longevity, and rehabilitation.

#sytycn2014

Tad’s Rating:

7/10

Contest Rating:

9/10

Average Rating:

8/10

Tad’s Comments:

Right now this is a very solid 7 for me.

Let’s break it down:

Who: Dog owners. Very clear.

Result: Dog’s live longer and recover from illness or injury. Rehabilitation.

How: “different solutions.” This is the piece that’s confusing. What does this mean? Your meme has different wording than the words you typed in the form so, cheating a bit, I see you also used the word “alternative solutions.” I am assuming this means “alternative to the vet.” But we don’t want to ever have potential clients making assumptions. We want to be as clear as possible about what we’re offering and to whom.

Are you basically offering holistic dog therapy? Like reiki? A plant based diet? Water therapy? Massage? Are you a dog whisperer? Etc.

Have these people already tried a vet and it didn’t work? What has them looking for alternative solutions in the first place?

If you could clarify these things, this could quickly become a very solid 10.

Niching Contest Participant Comments:

9/10: I wondered why “finding” and “extending” instead of “find” and “extend”? Other than that, I like how the message is implied in so many ways that it becomes clear. Water health for your best friend is really the heart of it, yes?

10/10: A 10.

7/10: I like the text.

9/10: Nice Nichol! Things to think about and consider is the pain or challenge that the dog owner is experiencing. Why would they want to come to your for water therapy? What problem would that solve for the owner through treatment of the animal? I think you also stated the outcome pretty clearly though. Good!

6/10: I prefer “alternative” over “different”.

Nicole Allard’s Reflections:

n/a

The Revised Niche:

n/a