Preparing for conception or birth? Recode, realign any less than blissful imprints from your own birth and early life.
Niching Contest Participant Comments:
Ok. I give this a solid 6.5. What’s super, duper clear is the “who.” Women preparing for conception or birth. I immediately know if I am in that group (nope!) and if I know people in it (yep!). So, that’s a solid 8.5 for me. But, after that, it starts to get a bit fuzzy for me due to jargon. What do the words recode and realign mean in this context? What is being recoded and realigned? Imprints? What are those? What do they have to do with the current situation?
This niche is an example of a clear who + a clear diagnosis of what’s needed. The challenge is that very few people are doing their shopping based on a diagnosis. It’s almost always based on symptoms. They buy because of a problem they’re experiencing, not the underlying mechanics of the cause of the problem (eg they respond to an ad saying, “knee pain?” vs. one that says “is your structure misaligned?”)
What you’re implying here (if I follow) is that unresolved painful experiences from our birth or childhood could have negative effects on our ability to give birth in an optimal way.
So, one of two things is true. Either that you’re wanting to specifically target women who are lying awake at night thinking, “I’m getting ready to have a baby and I’m fully aware that I have a tonne of unresolved stuff from my past and I don’t want that to get in the way of me being an amazing mom so I want to deal with that.” Which is amazing. If that’s the case, the above articulation would reach them just fine.
The other possibility is that you’d also like to reach women who aren’t yet consciously aware of these things. In that case, some rewording is needed.
In the latter case, I want to know more about their symptoms or what they’re craving. What’s keeping them up at night that would have what you’re offering be relevant? Are they scared of birth? Terrified to be a mother? Having anxiety attacks? Do they want to have the kind of birth and be the kind of mother they never had? I’d love to hear more about all of that.
This is such beautiful and important work. Thank you for doing it.
9/10: Nice layout, and interesting niche, I love birth into being its very catchy, explains everything well. . .
6/10: I’d give this a 6 because it’s clear it’s talking to mamas wanting to get pregnant or already are. Even as a hippy natural birthing mama of 4, who’s done loads of healing work, I still have to read and reread the words used to “get” what you what do, though. The words are beautiful, and so gentle, but they are not words that moms use to describe their own struggles or wishes for their birth, in my experience. I definitely think it’s important work, and can be included in your transformational programs, but I do see a need to use the language of your clients/potential clients. How do you personally recognize a pregnant woman who needs to recode/realign her own birth/early life? What kinds of things does she say, what is she afraid of, what does she worry about?
Hope this helps!
7/10: I get that you’re working with expecting parents or people preparing to be parents. I’m confused about what you mean by “recode” and “realign” and “imprints.” I could guess, but I read it thinking “I’m not sure I get it.” I think it’s really easy for professionals to use our own “jargon” that makes total sense to us and our colleagues, the others think “huh?” I do it too. I think we’ve all had less than blissful experiences growing up, so I wonder what makes your specific client unique to what you help them with. What is there pain or challenge? Why would they come see you? Would they even be aware that their childhood stuff is getting in the way or connect that with support with conception or birth? Could you articulate their struggle with more simplistic language? What would be the outcome of their work with you? I love the images and I do feel like there’s a huge need for more a more ‘holistic’ approach to birth, parenting and childhood healing
7/10: How many women realise they have these imprints? Intriguing pictures, inviting smile – I think you should be allowed much more than 120 characters. Mainly to tell the benefits of your work. Being in your line of business, I know it’s wonderful work. Hence 7+1!
7/10: I get the feeling of it and the what you do and I imagine women about to birth, but – and I know so many pregnant ladies – I want to know who would most resonate with your approach and what kinds of imprints you are best at transforming with them. So, I give it a 7.
6/10: Needs to be clearer.
I’m in this niche. Is there a specific less-than-blissful experience you had, that I can *know* for sure you can help me with? This wording makes me do the work of thinking of all my stuff, and leaves me wondering whether you can handle it. “Less than blissful” seems like sugar-coating, humorous, or not-stuff-I’d-need-help-with. But probably it’s just an effort to keep it light and general – the opposite of niching. Are you allergic to getting 100% wonderful referrals who love you and tell others about you, but who are only pre-conception or only already pregnant? Seems like 2 markets. Good markets. Full ones. Do they both have hubs? If you try on only one at a time, you’ll find a lot more resonance! And remember: conceiving clients don’t always become pregnant clients, and might not be heartened to see pregnant clients in the waiting room. But careful scheduling can prevent that, and a focus on pre-conceiving clients can still result in you having pregnant clients. Seems like you definitely work with first-time mammas, and not ones who have miscarried or aborted. Those last two are niches in need of comfort, in my experience, but not necessarily good for WOM marketing, as long as it’s taboo. However, if you work by phone, you could afford to blow a taboo out of the water and not depend on local (conversational) referrals alone. Women would rally around not only their own healing, but the cultural healing at hand with regards to “failing” – BIG stuff.
Nicole Moore‘s Reflections:
The Revised Niche: