As The Expat Expert, I give expats in Canada essential strategies to thrive with confidence in a new place and culture.
Niching Contest Participant Comments:
10/10 Clear message.
10/10: Love. This. Very clear, concise wording. Boom. What a great idea/service.
7/10 – I am attracted to the first part of the message. I wonder if “confident” births might be a stronger/clearer word than “better”? Because “better” is something that you can’t guarantee or predict, we can hope of course. And the “afterwards I did it” bit disconcerts me: I’ve been lucky to have 2 successful births but we can never predict with certainty what will happen in birth. I want to suggest that you focus on what you offer and can promise – the encouragement and strengthening part – but be careful about stating something about the outcome. I love on of the other suggestions below about “best choices for herself and baby.”
Very good. Where were you 15 years ago?!
8/10: I’m not sure which expats you’re trying to attract. Anyone from anywhere else? Or just a particular set of expats? What do you mean by “Essential strategies?” Do you help expats who have chosen to move to a rural setting?
7.5/10: Good but will expats in Canada with most having english as a second language and it being a short form colloquial know what your talking about and realize its for them? Everything else is great
9/10: Love it! Great idea too.
8/10: My guess is that you don’t serve all expats, though — there’s so much diversity, of both people and locations throughout Canada. Could you say more about who you want to serve and where? I know, tough to do in 120 characters! Yet, without that, it sounds a bit too homogeneous and less savvy. I’ll bet some people would love to connect with you though, just because being expat can feel lonely and lost!
7/10: Nice! I’d give you a 7 purely because as a former expat myself, i’d want to know what you mean by thrive with confidence. Do you mean find new friends? Meet new people? Feel at home? Get used to where you are etc . . . But keep it up!
9/10: As a statement it’s pretty clear, so a 9. On the back end, who qualifies as an expat? Is this a multi-cultural, multilingual service?
9/10: Because it appeals to me and is clear yet a little lower because I also want more specifics.
7/10: Not sure if you support at a practical level or emotional level . . . It would help me to refer if I understood that better.
10/10: very clear. Well done, great service!
9.5/10: Like the expat expert bit! Very useful service, I would have loved to have a coach . . . I’m living in my 4th country now.
9/10: would have been a 10 if I didn’t have to Google “expat!”
10/10: love the description of the “expat expert.”
9/10: It’s very clear. Really like the title Expat Expert (you truly are!) Have you tried playing with the words? Not sure if you need “with confidence” . . . I feel that “thrive” already implies that. And what about effective instead of essential? Just some ideas.
10/10: Clear and catchy. Love it.
Olga Minko’s Reflections:
The Revised Niche: