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Niching Case Study: Ortixia Dilts

OrtixiaDilts

A magazine to facilitate a compassionate economy in harmony with nature and culture through the voices of minorities.

www.radiant-earth.org

#sytycn2014

Tad’s Rating:

8/10

Contest Rating:

8/10

Average Rating:

8/10

 

Tad’s Comments:

I’d give this an 8. First of all, I love everything this is about. Wow. This weaves together many threads I’m personally very passionate about. 120 characters is brutally unfair to sum up something so important — but there you go. I’d be curious to hear you extrapolate more what you mean by “facilitate.” My guess is that, specifically, you share stories, essays, and ideas about a more compassionate economy. I’m wondering if maybe it might be clearer if you named those things specifically. 

This is also part of the fuzziness is the term “compassionate economy.” I like it and I’m aware that it will mean many different things to different people. If I say, “I teach yoga for people with scoliosis,” it’s crystal clear. But “compassionate economy” isn’t totally clear. It’s evocative and my curiosity is provoking (which is good) but not 100% clear. And that may not be possible. What you’re offering in your magazine is what I’d call Island C — www.marketingforhippies.com/IslandC — and, by its nature, it’s not going to be clear to most people. The part that clarifies is for me is when you say “in harmony with nature and culture through the voices of minorities.” I personally think that’s gorgeous and so crucial. 

I suppose I’m curious about a few things: 1) what is the problem you see this magazine solving for the reader? 2) what is the main result you see it offering the reader? I think you’ve articulated the problem/result that you solve for the community but not the reader 3) who do you see this magazine being for primarily? 

I’m nit picking though. Your ideal clients will read this and love it. Your ideal clients will resonate with everything this is about. You will absolutely have more than one target market for this. There will be dozens. And I’d be curious who the top three seem to be for you.

Bottom line — you are charting new territory with this magazine (and I mean that in the least colonial way possible). This is leading edge stuff. So important. Thank you so much for doing it — the magazine business isn’t easy.

 

Niching Contest Participant Comments:

5/10: It is a mouthful I think and hard to grasp. Can you explain here, the types of topics that you cover, specifically? 

10/10: I love this niche.

Whose hands do you most want your magazine to get into? Who most needs to read your magazine to help them be part of implementing this paradigm shift? What will reading your magazine help them to do? One way to look at this is if you give out 10,000 copies, some will say no thanks, some will be polite to take one and toss, some will flip through before recycling and then there’s the sweet spot of those who will read every page, be totally jazzed and become part of the movement. Describe that last group. Who are they?

Who are the people concerned with social well being, collaboration, sustainability, inclusivity, permaculture, etc? What are they wanting to do that your magazine can help with?

6/10: I’m not sure potential readers will get the message here, so I would give this a 6. Could you describe the people you intend to serve? I can feel your beautiful intentions!

7/10: On one hand I have a sense of your work in general and I love it!!! On the other I am not clear about your niche. To say it straight: Who is going to pay for what?

8/10: I love the first part of the statement, but I think the last part “through the voices of minorities” needs work.

10/10: Very interesting. different, cool and expressed it clearly enough I pretty much get it. Makes me want to ask more questions but maybe thats a good thing.

9/10: “Through indigenous voices” instead of “through the voices of minorities?” I like “compassionate economy” — I get that, right away, and it resonates for me! Love what you are doing, thank you!

10/10: Love it! I would read this, for sure.

Calling your niche “Salt of the earth people” was inspired. Other words I like/would suggest are: Harmonious, radiant nature, earth people.

6/10: My number is mixed! A 6 because the idea is close to an 8 for me, but not clear about who it is for, so a 4 for that part. Who is it for? People who consider themselves a minority and want to create a compassionate economy or . . . ?

9/10: Love it! Makes me want to read it.

6/10: I don’t see What’s in it for me. Looking at it again, it’s clearer. But I think it needs clarity.

6/10: I really LOVE the energy behind this and I think I understand what you’re trying say but am not sure how you can “facilitate” a compassionate economy . . . co-create perhaps? I definitely want to know more.

4/10: It’s a little confusing to me.

6/10: I’m not sure what “facilitating” actually means in this context, although I love the words “compassionate economy.”

10/10: Love the whole idea of this — so important. I’m looking you up and learning more.

10/10 – I find this very clear. You are so connected to your niche and don’t talk about “coaching” or “techniques.” You talk about the results they have. I love your positive, warm photo. I would have preferred a more natural background for the photo, but it doesn’t ruin the message. All the best for you and many happy clients + babies.


10/10: Love the whole idea of this — so important. I’m looking you up and learning more.

9/10: I do think it could be a little more concise with some massaging and brain-storming. The words “compassionate economy” are interesting but raise more of a wondering than clarity for me. But it’s a wondering that would make me keep reading . . .

 

Ortixia Dilts’s Reflections:

I am struggling with the word “minorities,” but that was all I could fit in the 120 characters. the voices and knowledge of indigenous people, women, small business owners, and salt of the earth people, are very important to shift our economic system.

As well our scope, biocultural diversity, does not include things like permaculture, which is very important to change our global paradigm for the good of all people. I very grateful for your feedback. thank you.

The current magazine i am editor for is academic based, academics working on behalf of indigenous groups, and I felt the need to expand the voices.There is an article on economy, and the changing business paradigm is the issue, that inspired me of the necessity to move deeper into the work.

This is my current magazine with a non-profit: https://www.terralinguaubuntu.org/Langscape/home.htm, which is dedicated to cutting edge topics in biocultural diversity, I get lots of writers applying but the scope is limited, so most writers are academics, and I want to hear more from the voices of people on the ground.

The Revised Niche:

n/a

Filed Under: 8/10, Niche Tagged With: artist spiral, money, permaculture, Social Justice

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