Niching Case Study: Patti Obrist

Tad’s Comments:

This is an interesting example. In terms of just “clarity” this is a 10. 

You name a clear who, the problem and the result. Boom. Super clear. 

But, your niche is your role in the community. It’s where you fit. It’s your place. It’s what makes you unique. It’s the role you’re playing that no one else can play. 

And that’s where this drops for me. Ten years ago, this would have been a unique offer. But, these days, I could name over 20 specific people who do this off the top of my head (actually) and that’s just scratching the surface. 

So, the niche is clear but incredibly generic. And, for me, the term “wildly successful profit making machine” are a bit burned out and run the risk of coming across as overhyped and thus hurting your credibility. 

So, given that so many others are offering something very similar, the wonderful thing is that there’s a huge opportunity to niche even more narrowly. I’d be curious to know what aspects of this work you love the most. Nancy Juetten helps people just with their bios. Bill Baren focuses on helping coaches master the enrolment conversation. I am focusing on helping people figure out their niche. You might want to help people with the time management end, the business model end of things. Which part lights you up the most and do you feel you’re best at?

As this stands, I’d give this a 5.