I help world-changing women with online businesses get powerful writing projects completed & published with wordgasmic impact on their tribe.
Niching Contest Participant Comments:
7/10: I like your message, but am confused about what”world changing women” means. The phrase “wordgasmic” is awkward.
7/10: The words ‘women with online businesses get powerful writing projects completed & published’ is very direct. I love the idea of ‘wordgasmic impact’ along with the emotional images.
6/10: The photo montage is great, and I sort of get what you do. I really like how your enthusiasm comes through with this. I get that you help empowered women with their writing and that these women have on-line businesses. So would an example of one of your clients be someone that has a cooking blog? Aren’t blogs self published? Why would they need help getting published? I’m not sure a cooking blog person needs to complete “powerful” writing projects exactly. I think I could use some clarity on “women with online businesses”, as well as “writing projects completed and published”. Because there are lots of online businesses that don’t require publishing your writing, and probably lots of authors that don’t have online businesses. I get that I’m not your target market, but I’m not sure if any of my friends are or not.
6 /10: I would want to know the impact of getting writing projects completed and published
7/10: I’m liking the clarity on “online businesses” and “getting projects completed”. I think you help these business women write powerfully (rather than the projects being powerful). For me, the specificity of what kind of project didn’t feel important – I got that you will help me write powerfully for my business purposes, no matter what that is.
7/10: I felt like the description “powerful writing projects” was not really clear, especially after popping over to your website. I expected more creative writing, and less copywriting. I did, however, love that “world changing women with online businesses” is broad enough to encompass so many different types of people, so you are less limited with clientele. I also love the photos, love what you actually do, and “wordgasmic” is definitely finding a home in my vocabulary. I think with a little tweaking in the clarity department this would quickly shoot up to a 9 or 10.
9/10: I love the “wordgasmic impact” part; I think it’s fun and creative, and it speaks to me. I also get the “world changing women” part, perhaps because I’d like to consider myself one! I think you’ve covered who it’s for, and what you do very clearly.
6.5/10: It’s clear to me who you’re serving (although “world changing”, how?) but I’m not sure what you mean by tribe, and I agree that “wordgasmic” doesn’t work.
8/10: Love the layout – very alive and personable. World-changing women – it’s a bit of a buzzword for me, meaning dynamic women that are taking a stand to contribute in a big way. So I think of those that are already out there in some ways and ready to take the next step through writing projects. As to the “world changing” description – I’m not a big fan of the term.
6/10: This animated lady (love the pictures) seems to want to help women get books published so that their message(s) can gain a following with other like minded people (the tribe). I’m not entirely sure why the niche is women with online businesses though. What’s the link I wonder…? The personality comes across with the collage of pictures.
7/10: I like “wordgasmic”, because that’s what I aim for in my writing. Not everyone will get it, but maybe the niche you’re working with does. I also like tribe, because that’s my language. World-changing to me is awkward, and I wonder if there is another way to express that sentiment succinctly.
9/10: Pearl, I love these pictures. Such a great idea and what a way to showcase your personality. I like the word ‘wordgasmic’, it made me smile. I also like the idea that you help me connect with my tribe.
7/10: My eyes went straight to the text in the centre. I didn’t even really notice the stuff at the top, and didn’t realize this was for copy-writing. So when I went to your site, I was expecting coaching on creative writing and was disappointed to find it was about copy writing. Not that doing copy writing coaching is a bad thing, it’s just not what I expected. Your description right under your name gets visually lost under your photos and name. Otherwise, the wording is great. In order to simplify it, and get rid of the sub-title under your name, I would change it to “…get powerful copy writing projects…” and delete the subtitle, as this cuts down on the word count as well.
8/10: Very creative, and props for using “wordgasmic impact”. The wording is a bit clunky, but overall your message is clear.
7/10: I love your meme, the pics are fab. I always want to see who I’d be working with and pick up their vibe. I like ‘wordgasmic’. Yes, which women in particular? You can probably leave out ‘online’, since (they are most likely already working online if they are seeing this. Perhaps use the saved characters to define the business type.
7/10: I thought this was pretty clear! The photos are fun and full of personality, so that helps convey who you’re targeting in addition to the language you use. It’s enough to get me intrigued, to seek out more info, but it’s not quite clear enough to tell me who to refer to you today!
10/10: That you do, Pearl! And I love that phrase, “World-Changing Women”. The pictures are the best thought
10/10: I like this one a lot. It’s direct, focused, and has a punch.
10/10: I love this one! Especially the adjectives! It’s pretty clear to me, and the pics in the background of a joyful creative woman make this pretty stupendous.
5.5: I think the language you use is how you’re hoping to attract your ideal client, and that’s an important step. However, your message still needs some work. Maybe you’d have more space to do that by deleting some (not all, I think your flair might be expressive of you!) of the adjectives (maybe ‘powerful’ because they already know the importance of their projects). The passion is there, but I’m missing the clarity.
7/10: I love the expressiveness in the photos, and it’s clear who your target is. I agree with another commenter though, the wording is a bit “clunky”. Maybe you’re trying to say too many things in 140 characters.
Pearl Klien’s Reflections:
I realize reading this feedback that I’ve fallen into the trap so many do: I don’t want to “limit” who I serve with too narrow a description — but that is precisely what niching is all about. Most of my work is for websites, so I should say I write webcopy. And I work with a lot of healers, so naming them as a niche would be perfectly honest and meaningful.
It has been so helpful to enter this contest, read through and think about other entries, and read through your commentary. I see myself pointing out my own mistakes as ones others are making — specifically, being unwilling to name a specific group of people I have helped and who seek me out already. Here’s my unofficial revision: *I create wordgasmic webcopy for the woman healer, getting words on the page & off her to-do list, right into the mind of her ideal client.* I’m not sure about “mind” over “eyes,” but I’m pretty happy with the rest of it. Part of my brand is completing & sharing efficiently through collaboration, and if I could figure out how to say that in 140 characters … well, I’d have a tweet, and I’m not active on Twitter!
The Revised Niche:
I create wordgasmic webcopy for the woman healer, getting words on the page & off her to-do list, right into the mind of her ideal client.