Niching Case Study: Raelene Joyce

8/10: “Coach to events” sounds a little odd to me, and I think I might need to be coached all the way through the event, not just “to” it. This resonated right away, but seeing you have so many characters, I’d like to see you narrow down the kind of women you want to attract. Also, there’s a huge difference between what I get out of online programs (which sounds odd for running) and in-person groups. What outcomes (increased energy, self-confidence, endurance) are available beyond fun? As a middle-aged woman with large breasts, I am not interested in picking up running because I don’t want to hurt myself; I don’t know if I’m your audience but how might you be able to reassure the nervous?

6/10: What type of runners and events? Because I can run a tiny bit with friends, but not marathons and crazy races like that. And I think instead of how you do it – talk about the problems. Like is this person having a hard time finding people to connect with to run? Or are they wanting to run certain events and want to up their fitness with a group of women?

7/10: I agree. Maybe more specifics about what kinds of events you lead them to. Ambiguity can be scary for a busy runner. There is a big mental difference in being coached for a 5k vs a marathon.

Consider altering the photo.

7/10: This looks like fun indeed! Great picture to go with the message. It’s not fully clear to me what you do though. What do you mean by ‘events’ and why does one need coaching there?

5/10: I love so much around the energy of this Meme. What I feel is missing is what kind of women, so I agree with some prior statements as well. Define your woman. Is she the one who is into fitness, already? Something on the pain and pleasure part to get a more clear message and also to entice / invite your target market to take you up on this energetic adventure.

8/10: Love it! and my mind began to race (pardon the pun). There are so many directions you could go in. this is a great intro. Love the image and niche. And I love “raring2run”  

10/10 Love this. I’m no niche expert so listen to Tad’s comments not mine, but for someone who hates running, I totally got it. I want to run for fun and not exercise. I hate exercise.