The Niching Spiral

a seven step, refreshing, sustainable and common sense approach to identifying your best niche

  • Home
  • Free Things
    • Articles
    • Videos
    • FAQs
    • Quotes
    • Memes
    • Resources from Colleagues
    • Featured Niching Case Study: Carrie Hoffman
  • Niching Products
    • The Niching Nest eBook
    • Niche Review
    • The Niching Spiral Homestudy Course
  • About
  • Contact

Niching Case Study: Raelene Joyce

RaeleneJoyce

We connect women who want to run for fun & coach them to events through online programs and group workshops.

raring2run.com

#sytycn2015

Tad’s Rating:

6/10

Contest Rating:

7.5/10

Average Rating:

6.75/10

Tad’s Comments:

6. What a cool thing. Right now this is a 6/10 for me. I get that this is for women who want to run for fun. What’s not clear to me what what you mean by “coach them to events”. And I find myself wondering how many women there are who want to run for fun vs. weight loss, fitness, energy etc. What’s the result they want from it? Is there a problem it’s solving? What is it that’s stopping them from running right now that you help them with? Are they running for a sense of community? To be out in nature? 

Niching Contest Participant Comments:

7/10: As a wannabe and occasional run for fun woman I love this. It’s like dating, but not dating, for runners. Which women? All women? Starting from what level of fitness? Your picture looks like the ladies are fit already. Do you also want to attract people who have no fitness levels to start with too?


8/10: “Coach to events” sounds a little odd to me, and I think I might need to be coached all the way through the event, not just “to” it. This resonated right away, but seeing you have so many characters, I’d like to see you narrow down the kind of women you want to attract. Also, there’s a huge difference between what I get out of online programs (which sounds odd for running) and in-person groups. What outcomes (increased energy, self-confidence, endurance) are available beyond fun? As a middle-aged woman with large breasts, I am not interested in picking up running because I don’t want to hurt myself; I don’t know if I’m your audience but how might you be able to reassure the nervous?


6/10: What type of runners and events? Because I can run a tiny bit with friends, but not marathons and crazy races like that. And I think instead of how you do it – talk about the problems. Like is this person having a hard time finding people to connect with to run? Or are they wanting to run certain events and want to up their fitness with a group of women?


7/10: I agree. Maybe more specifics about what kinds of events you lead them to. Ambiguity can be scary for a busy runner. There is a big mental difference in being coached for a 5k vs a marathon.


Consider altering the photo.


7/10: This looks like fun indeed! Great picture to go with the message. It’s not fully clear to me what you do though. What do you mean by ‘events’ and why does one need coaching there?


5/10: I love so much around the energy of this Meme. What I feel is missing is what kind of women, so I agree with some prior statements as well. Define your woman. Is she the one who is into fitness, already? Something on the pain and pleasure part to get a more clear message and also to entice / invite your target market to take you up on this energetic adventure.


8/10: Love it! and my mind began to race (pardon the pun). There are so many directions you could go in. this is a great intro. Love the image and niche. And I love “raring2run”  


10/10 Love this. I’m no niche expert so listen to Tad’s comments not mine, but for someone who hates running, I totally got it. I want to run for fun and not exercise. I hate exercise. 

Raelene Joyce’s Reflections:

Thanks so much for the feedback. It’s really made me question the scope of coaching I offer. Definitely too broad – and it’s time to specialise! Awesome concept Tad, I have learned a lot from this process.

The Revised Niche:

n/a

Filed Under: 7/10, Niche Tagged With: artist spiral, athletic coaching, athletic events, coaching, entrepreneur spiral, exercise, life coaching, physical health, running, women

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Copyright © 2021 · All Rights Reserved · Designed By See/Saw

Copyright © 2021 · Niching Spiral on Genesis Framework · WordPress · Log in