Niching Case Study: Rose De Dan

Think outside the cage and unleash your animal spirit! Become an Animal Magnet—learn energy healing for people/animals.

reikishamanic.com

#sytycn2014

Tad’s Rating:

6/10

Contest Rating:

8/10

Average Rating:

7/10

Tad’s Comments:

I’m going to give this a 6. Right now, it feels a bit like a generic “learn reiki” message. There seems to be some theme around animals but I felt confused by it. “Think outside the cage” – what does this mean exactly? It sounds nice, but the more I think about it, the more confused I get. “And unleash your animal spirit!” Now I start thinking this is some sort of primal expression workshop. Like I’m connecting with my animal self. Lots of loin cloths, drums and screaming. Maybe an indigenous ceremony? “Become an animal magnet!” Wait. Oh. This is about having animals love you and feel safe around you. “Learn energy healing for people/animals.” That could also be translated as “Learn energy healing for all mammals.” And so, I’m left a little lost about what exactly this is, and who it’s for. I love the weaving together of working with animals and reiki. If this was framed as “learn how to give reiki to animals” it would feel clear. If it was something like, “learn how to weave the medicine of your spirit animal into your reiki” I think I’d get it. Right now, I feel a little fuzzy about it.

Niching Contest Participant Comments:

10/10: I give this a 10 because it’s pretty clear that you teach animal lovers how to better connect with animals via energy healing. It’s enough info that people will be able to decide if it’s what they want.

4/10: To me, unleashing my animal spirit is something different than being an animal magnet (which I seem to be, not always to my liking.) Again different, energy healing for 1) people and 2) animals. Too many different aspects.

10/10: 10!

7/10: We should have coffee!

Rose De Dan‘s Reflections:

Thanks for the feedback, Tad. I always struggle with how to express what I do since my work is always about both the people and the animals. And yes, I bring people and animals together in shamanic ceremonies to create positive shifts for all, too.

The Revised Niche:

n/a