I support people who feel stuck at a crossroad of transition and change, awaken their natural rhythm and express their hearts desires.
Niching Contest Participant Comments:
8/10: I’m curious. The photo is very pretty, but it doesn’t catch me like your statement. Awaken! Like meeting a new dawn (natural rhythm and my heart’s desire)
5/10: I don’t know what type of crossroads and transition you mean. A death in the family? A change in career? Nearing death? All of the above? I have my own personal sense of what it means to awaken my natural rhythm, but I wonder if there’s a way to say this more clearly.
Edits: “crossroads”, as in more than one road crossing and “heart’s desires”.
6/10: Unsure as to what you mean by natural rhythm. What does that have to do with transition? In which way?
6/10: I think this would be much more narrow if you chose a type of transition — moving, divorce, death, illness, new job, etc. — since people tend to make choices based on their own experiences. I often feel stuck / at a crossroads / of transition (to me these terms reiterate the same point without developing it) but have no idea if I’m the kind of person you’re seeking.
N/A: I like what you said to a commenter: “Natural rhythm would be about discovering what uniquely “moves” you into action”. This said more to me that what you have so far — If you chose a kind of stuckness (health changes? relationship breakups? job dissatisfaction?), then I think you could blend that in. I support people who feel stuck in their relationships/jobs/etc. to move into action by discovering their natural rhythms. You said all those words, but I didn’t’ make the connection initally.
5/10: LIke the others said, needs a bit more narrowing down. I know how hard that is. Keep playing with it and you will get there!
Ross Tayler’s Reflections:
Thank you so much for your feedback. My messaging is quite new and I have not reached the graphic design stage. So I simply chose a nice photo to share my niche statement. I find it difficult to fully express all that I do in 140 characters. My hope would be that this statement would draw someone into being more curious about my offerings. To clarify, my niche is about supporting people who are in transition and stuck. Natural rhythm would be about discovering what uniquely “moves” you into action. I would love any ideas and suggestions that would bring more clarity.
The Revised Niche: