Niching Case Study: Ruth Wong

I coach purpose-led, heart-fuelled women create a life and biz they love by following their soul’s unique blueprint, not someone else’s.

MyPhilosoulphy.com

#sytycn2015

Tad’s Rating:

4/10

Contest Rating:

8.5/10

Average Rating:

6.25/10

Tad’s Comments:

4. Ruth! Wonderful stuff. Right now this is a 4/10 for me.

The who is “purpose-led, heart-fuelled women” that feels a bit broad for me. The result you’re offering is to “create a life and biz they love” which is sort of . . . everything. Like is there anything that’s not included in that? And do you help them with all of the pieces? Do you mostly help them vision it and imagine it? Are there parts you get more hands on with them?

The “how” of your niche: “by following their soul’s unique blueprint, not someone else’s,” is interesting. It speaks to your point of view. The “not someone else’s” is the piece that jumps out the most because it suggests that currently they are and I’d love to hear more about that. It could be about parent’s expectations, a career path or wanting to adapt to their partner’s life etc. Is it all of those? None of them?

Niching Contest Participant Comments:

7/10: I get confused when I hear words such as purpose-led, heart-fuelled. I think you can make it clearer and connect better. I love the part about following their soul’s unique blueprint, not someone else’s.

10/10: Beautiful! Love your niche and the images you used to connect with them!

I feel a little like you’re naming a problem I didn’t know existed: Have I ever found myself following another soul’s unique blueprint? How would I know it if I were? Perhaps I’m not the target market, but I hear my peers referring to purpose-led and heart-fuelled (or heart-centered) all the time. This sounds exactly like Marie Forleo.

Ruth Wong’s Reflections:

n/a

The Revised Niche:

n/a