I help women enjoy an extraordinary transition into motherhood with prenatal, labor and postpartum support tailored to their specific needs.
Niching Contest Participant Comments:
8/10: as a former doula myself, I have a biased stance because I love doulas and the work they do! On the niching side though, I’d love to hear what makes you unique. that would seal it at a
10/10. Go out girl and do what you do. Mamas, babies, families and the world needs it.
8/10: I like it Sara! You are beautiful and bright and I would have loved to have someone like you help me with childbirth and my newborns. You may want to set yourself apart a bit by saying that you offer tender care and love or some such thing because I can tell you do. Own your beautiful heart my friend.
7/10: Overall I love this Meme. Pic is great. You clearly have done some work to define your target. This is great. just a few tweaks to take make it more effective. I agree with above. I help “Pregnant women” enjoy an extraordinary, a simple change like “customized support” with a more defined outcome that could speak to their from “pain to pleasure” would help nail it for you too!
8/10: Since you’re talking about pregnant women, it surprises me that it took so many words for that to be revealed. I know you’re all out of characters, but “I help pregnant women” is so much clearer. Since “to their specific needs” is what “tailoring” is FOR, you have a little repetition you can clear up.
8/10: Is “tailored” and “specific needs” redundant though? You could place the word tailored after “with” an maybe add another specific description? just spit balling ideas.
N/A: I love the image and understand what this service is. I wonder if the message could mention “pregnant women” to make it even more clear. Nice!
7/10: Who you help & what you help them with are crystal clear to me. But agreed, what makes you unique amongst your competitors?
Sara Skiles’s Reflections:
My agenda-free support and professionalism sets me apart from other doulas as I want to help moms experience any type of birth feeling heard, cared for and supported, not just home births or natural births.
The Revised Niche:
I provide customized agenda-free support to help pregnant, birthing & postpartum women enjoy an extraordinary transition to motherhood.