Niching Case Study: Shannon Lagasse

I teach women who struggle with emotional eating & yo-yo dieting how to ditch the diet, love their body, & lose weight.

hungerforhappiness.com

#sytycn2014

Tad’s Rating:

10/10

Contest Rating:

10/10

Average Rating:

10/10

Tad’s Comments:

I’m going to give this a 9. This feels really clear for me. This is an example of picking a specific target market (those with cancer) and then offering them a very specific thing (e.g. helping them see how food sensitivities may be hampering their healing despite their best efforts). So, your ideal clients are clearly going to be those with cancer who are open to this type of thing or, even better, craving to learn about just this thing.

Niching Contest Participant Comments:

10/10: Love everything about this. Simple, clear and urgent. Thank you.

10/10: Great clear concise specific and fun.

10/10: You get right to the heart of the issue!

9.5/10: This is very well written and I can tell exactly who your niche is and what they’ll get from you. That’s great. You might choose to make the wording a bit more powerful by replacing “I teach women. . . how to ditch the diet. . .” with “I help women. . . ditch the diet. . .” Knowing how to do something and then actually doing it can be two very different things. I’m guessing by the time they’ve finished with you they’ve actually done the things you’ve listed here and haven’t only acquired knowledge about them. (And one other tiny side note: I believe this should say “love their bodies” since you’re talking about more than one person and each one has her own body.) Good luck!

10/10: Sounds great.

10/10: Bam. Nailed it.

10/10: Where do I sign?

Love the name of your brand by the way. How powerful!

10/10: BAM. 10. Seriously clear; crystal. Named the issue and the outcome. I think this is something that is so needed – addresses making peace with their body and also the result that women with this issue crave: weight loss! I like that you put “love their body” first, because that’s where it starts (from my perspective) and this makes me think that the outcome would be more sustainable. . . as opposed to some potion, pill or weight loss/fitness plan! NICE! One thing I do wonder about is your means. . . is it through yoga or are you a coach, nutritionist, fitness trainer? Just other thought I had. . . super awesome!

10/10: Great! But. . . do you just teach? Or are you a guide? Are you more of a helper than a teacher? I envision classes when you use the word “teach.” I envision private sessions and intimacy when you use the word “help” or “guide” in this context.

Nailed it!

Shannon Lagasse’s Reflections:

n/a

The Revised Niche:

n/a