My niche for Super Peace Monkeys for Caring Kids & Schools is an elementary school principal in Ontario (or a teacher /parent of kids 3-12)
Niching Contest Participant Comments:
3 – I actually have no idea what you do. You write “Niche: Elementary School Principals,” but this isn’t in your statement, so it’s sort of an afterthought. Based on your main statement, I would say that you work with caring kids and I think all kids are caring, So I’m lost.
5 – I know who your target market is, that’s super clear – yay! – but that’s all I know. I have no idea what you do or what the benefits of your work are, just that it’s something to do with peace, caring, kids, schools . . . So I know who it’s for in a generic sense, but don’t know enough to be able to recommend you to anyone (even someone who falls into your target market) because I don’t actually know what you have to offer them or whether they would need it.
4.5 – I see you work with educators and parents of younger children. Is the focus character education or peace studies? Is this info provided in a workshop/teacher training/book series? I even wondered if it’s a stuffed animal – and you don’t want that level of confusion! This is important work, and I’m glad you are in this contest so that you can get your message really clear. Best wishes!
5 – The Super Peace Monkey is fantastic – as is the look of your image overall. And I sense you’re filling a valuable need for educators and parents (along with their kids). What I’m not sure is what, exactly, that specific need is. That said, if I were in your demographic, this would definitely get me to go to your website to check it out!
7 – I was trying to figure out what I thought could help make this pop/clearer because I love the monkey! Then I realized there’s no interaction with the monkey’s? Like, my guess at first is that this is probably a plush learning aid but I see no interaction/engagement between children and the monkey/s (i.e. students could be watching them on TV, playing with them, etc.) Also, monkeys – wondering if there are many? Would like to see more than one! 🙂 This one is SO CUTE!
The meme is beautifully put together – love the colours and design and the monkey. What’s missing for me is the Peace Monkeys role – what gift is he/she bringing? Why is it needed? What will be the hoped for outcome? It’s like I came into the conversation at the end but missed the context.
4 – Maybe if you start with “I (verb) adults who work with kids age 4-11 do x by doing whatever it is you do with SPM’s. I love the graphics and I’m intrigued, but is this anti-bullying, mindfulness, what?
5 – I love the name, the target audience and the Super Peace Monkey! But I’m not clear on what you deliver or how. (Great start, though!)
6 – Love the graphics. They pop off the page and grab your attention. And as above. I have no idea what problem you solve.
5 – I really like your Super Peace Monkey, and I get who your market is. But I am not exactly sure what you do?
4 – I’m really not sure what you do, although I love the graphic!
2 – So sorry but it’s not clear at all what you do other than something with teachers and parents. This is a cool logo and it probably makes sense in other contexts, but as a 140 character elevator pitch I have no idea what you are doing.
6 – I like the energy of the monkey, and somehow it refers to lovingly to kids that age. From the sentence “caring kids” I conclude that you help with some kind of after school activities, or taking care of homework maybe the way a nanny would. And, then, I don’t understand how this is related to helping principals. I can imagine that by mainly targeting principals, you can reach a lot of kids with one principal. So, that to me makes sense. It would help me if you could include some information how you help principals. Maybe, given your complete definition of the target market, you could also explain how that helps teachers and parents. The word “monkey” makes me think you perceive kids 4-11 as wild (ok, that’s how I perceive them and then you take care of them, and that helps principals, teachers and parents. I like your picture. It makes me believe that you can handle wild kids, and deliver on what you promise. Good luck on your journey, and lots of fun caring for all those kids. (I’m sure it’s a much appreciated service).
5 – Great graphic and colours! I get that you work with teachers etc, but don’t get what you do at all!
Sharon Love’s Reflections:
The Revised Niche: