Niching Case Study: Shulamit Ber Levtov

I work with aspiring yoginis who want to bridge the gap between engaging in spiritual practices and living a spiritual life.

bhavatree.ca

#sytycn2015

Tad’s Rating:

8/10

Contest Rating:

9/10

Average Rating:

8.5/10

Tad’s Comments:

8. Shulamit! What a gorgeous photo of you. Ok. To work . . . Right now this is a solid 8 for me.

“I work with aspiring yoginis” is a pretty clear “who.”

“Who want to bridge the gap between engaging in spiritual practices and living a spiritual life.” That’s a pretty clear result but . . . I find myself wondering: why do they want this? If they DID bridge the gap what would they get?

I like that you lift up the distinction between spiritual life and practices – I imagine that would generate curiosity in people about what the different could possibly be.

Niching Contest Participant Comments:

9/10: I’m not sure what would make it more specific, but it feels incomplete to me, somehow. Is it that I want to know what the yoginis are aspiring to? Is it that you teach all parts of the 8-fold path, not just hatha yoga? I’m not sure I know the difference between “engaging in spiritual practices” and “living a spiritual life” – could that be said as extending practice into daily life? The photo is absolutely fantastic: colorful and joyful and beautiful!

For another context than this contest, you could easily use the language above, to whit: Connect with your inner guru and base your everyday choices on the values and ethics you know and love from your yoga practice. That is a very clear statement to me.

So difficult to work within the 160 characters. I am going to check to see if I am understanding your service offering. Is it about helping your clients move from a prescriptive relationship with their spiritual practices (almost like rote learning) to a more personalized approach (almost to a point where they are self-designing. Putting their own unique soulprint into their spiritual practices)? love the door that you are opening.

Agree with Tad in terms of perhaps clarifying what is attained in bridging the gap.

Shulamit Ber Levtov’s Reflections:

Thank you Tad. I’m consistently getting feedback that the visual branding is awesome. I’m grateful for that (and for my VA Jocelyn who also entered this contest and my photographer both of whom have made the visuals in my mind possible in reality). Also consistently I’m getting feedback that the result could be clearer.

The Revised Niche:

n/a