With my Tarot cards, I provide practical guidance to those in times of uncertainty so they can live a conscious, meaningful life
Niching Contest Participant Comments:
6 – I get the Tarot cards and the practical guidance, super clear. “Times of uncertainty” is a bit general, but still works for me and is clear to me, I know who this is for. But “so they can live a conscious, meaningful life?” No. Way too abstract and, I have to say – it’s become a cliche! If I’m facing uncertainty and needing guidance, I guarantee you I am not lying awake at night longing for “a more conscious meaningful life.” I’m longing for clarity, reassurance, accurate insight so I can make good choices . . . I wonder, if you asked your clients, what they would say they were hoping for, or what they received, from having a reading with you?
I agree with Jill. I’d add that, to me, “live a conscious, meaningful life” is a feature more than a benefit (in marketing-speak). Of course, it IS a benefit in the lay sense of the word, and an important one, but what can someone “do” when they’re living a conscious, meaningful life that they can’t do from a place of unawareness? Make healthier decisions? Experience more inner peace? Win a triathlon? 🙂 Something more specific would make this even stronger.
7 – I like the images and the deck looks different from standard Rider-Waite deck, but I feel that the message applies to any Tarot reader. I wonder if you do more coaching with your readings and that’s why you mention “practical” guidance? Is this targeted to someone who is “spiritual,” for lack of better word?
That is great! I know we are limited on number of characters, but “practical, actionable” would totally seal the deal for me.
8 – Clear statement of what you do, the tools with which you do it, and what the results are. The image is beautiful and harmonizes with the message. I think I am missing the how. How do tarot cards lead to a meaningful life? I study the tarot myself so I have my own answer to that but I wonder if there is something you can add/change that addresses that. With the 140 character limit, I know it is so hard! I also like your website, chickwithadeck. 😉
8.5 – Beautiful, I really love this imagery and the swirly W is lovely. I do get what Sarah and Jill are saying as well, maybe “so they can move forward into” I also like reading things that speak directly, you, instead of those and they. Love the website too 🙂
7 – Lovely image. I agree adding “actionable” would be great. “Conscious, meaningful life” does not mean much to me here – seems more like an avoidance of saying anything more definite.
5 – All I know for certain is that you work with Tarot – the rest seems like it could apply to anyone who was open to using Tarot.
5 – Not everyone who is open to using Tarot wants to do this with their life. They want love and money. Love the image and overall layout. It pops off the page. If you bring in some more targeted language you will have a winner.
8 – This is pretty clear and I have a good sense of who I would send your way.
5 – Tarot Cards are very clear. Chickwithadeck alludes to something playful that does not come out in the cards or in the rest of the text. Maybe “conscious, meaningful life” is a bit big, how about specifying “times of uncertainty”. The “book of all answers” does something similar (although maybe less profound) and they ask: Should you ask your boss for a raise? Call that cute guy you met at a party? Sell your Yahoo! stock? Tell your best friend her boyfriend’s cheating on her?Wouldn’t it be nice to have a handy method of handling some of life’s more pressing dilemmas? that would make it easier for me to understand which situations you help with.
6.5 – I would like to have “times of uncertainty” defined a little more. Do you like working with people going through relationship trouble? Or do you prefer working on family karma? Oh, and where do you do the readings? Only over Skype or do you have a shop? I like what you are doing with the yellow/sun/light theme!
Anything related to is so important.
Solona Meads’s Reflections:
Ouch. A 4/10. Thank you. I had a completely different name when I first started the business and then the idea suddenly came to me and I just had to use it. The idea is to be memorable (and playful). Seems the feedback across the board is that my niche is vague. The two things I was trying to distinguish were “practical” from “abstract” and “conscious” from “egoic.” I mentioned in another comment that many Tarot readers give abstract advice like, “let your angels be your guides.” I prefer to give actionable, real-life, tangible advice, such as: “If you choose the second apartment, you’re going to have to give up certain features you were looking for in a home.” Second, the words “conscious” and “meaningful.” Many people seek a Tarot reader looking for answers to love and money. Will I find love? Will I win the lottery? I prefer to work with people who want to contribute to life and to others. Who want to do work that helps humanity, rather than make as much money as they can. Who want a relationship that helps them go deep and grow, rather than a person to fill their basic needs like sex and cooking. In doing this exercise, I’m seeing how I could have used the word “contribute” to convey this. I still have to think about it. The thing is, I don’t have a preference and I don’t want to. I’d hate to be like “Sorry, I can’t help you with your housing dilemma, I only work with people in relationship trouble.” I feel quite strongly that narrowing in on my niche is more about better defining WHO I work with, rather than the topics we work on. I read about everything. I do readings in person, over the phone/Skype, and via email. Finally, I was honestly surprised to read that you think “times of uncertainty” is everyone. There are many times in life where we’re just chugging along, doing the same ‘ol routine and things are working as we want them to. And then there are those times when we hit a crossroads. Do I change jobs? Do I go back to school? Do I end my relationship? Someone close to me just died and I am feeling lost now. Those times are often stepping stones in our lives. And they’re often when people seek out the Tarot. Maybe crossroads would be more specific? Times of change? Not sure what the best wording is . . . Thank you for your feedback and I love your contest!
The Revised Niche: