Niching Case Study: Stephanie Medford

8/10: Love the design, pics and text, very attention grabbing. Who will pay for this? What about people who are recovering from a serious illness and want to live life to the full? Creativity is key. What about businesses who want to tap into creativity and how that translates into productivity, flow, employee happiness, fulfillment, retainment etc. Children who have difficulty expressing themselves in mainstream ways? Parents who need more creative ways to connect with their teens and vica versa? Just thinking out loud who these non artists might be, and which ones of them will jump at the offer of help. Who do you love working with most?

6/10: Great images you used, really love them and the vibe they exude. I’m a bit confused though about the results you help achieve, is it to use art to create more meaning in life, or to help people reconnect with their creativity?

8/10: This may not seem urgent, but it some ways it is. People have lost touch with meaning and purpose in their lives, and need to be “wholeheartedly” (Brene Brown’s wording). Brene regards our society in crisis mode because of the lack of connection to one another. Developing creativity helps deepen connection to oneself. Good work!

8/10: I love helping artists and anyone trying to do so too! Such a cool meme! However the purpose here is for each of us to come up with something catchy that works and helps each of us build a business that attracts clients, and those willing to pay for our services too. So that in mind, I think it might work to designate a “pain” someone is going through in their life, that your art teaching methods might help them be better able to connect with. Are they “tired and uninspired”? Do they remember a time when they wished they could take an art class, but were bullied out of? Or Just made to think they couldn’t do it,so don’t even try? Could this be your avatar ? That frustrated guy or gal who runs around feeling not enough and recapturing their creative self can get them to be re inspired and energized? or to be filled with joy!? Just some thoughts.To Your Success! I Love art!

6/10: Maybe ‘I help people reconnect with their inner world of creativity [by method] [for benefit].’ I don’t like ‘non-artists’ as a term, but it’s good if people identify with it. Is the benefit to do with a fuller experience of life?

7/10: Awesome images! You look so approachable and fun. It’s a bit unclear to me, though. Is this like art therapy? Or coaching? Or art lessons? I agree with above comments that it would be better to say what you mean by concrete, and also that “non-artist” is kind of a negative way of defining your niche. It feels like it might reinforce the idea that lots of people have that their creative pursuits aren’t for real because they don’t have training/get paid for them. Is there another way you could describe the people you work with?

8/10:I know there are people who will say over and over to themselves, “Well, I’m not an artist…” but feel a creative being trapped inside themselves. To narrow the niche, you might want to think of what the barrier to fully accepting their creativity might be — and consider their lives might already have meaning they want to enhance, rather than lack meaning entirely. I’d love to see you get rid of one “with,” since that’s such a soft, absorbent sound: “their lost creativity” works. I think a little more specificity would really tighten this up.

6/10: Feels like it’s a bit all over the place. The phrasing makes this a wee bit confusing. I had to read it a few times to get it clear, but I’m still not exactly sure what you’re offering.

8/10:  I would replace “create meaning”somehow, just because it’s a bit vague, but otherwise I dig. I know a lot of people who could use this.

9/10:Love the concept because I’m not an artist.

8/10: N/A.