Niching Case Study: Sugeet Posey

5/10: Your image is powerful and certainly drew my attention. I had trouble reading the script font. I may be jaded from hearing the word “flow” so much, but it’s a vague word that doesn’t have concrete meaning for me. How does one use flow? Which 1000 details? I’m not sure what this means. Ah, after looking at your website, I learned that you practice Feng Shui. You write “We find aesthetically pleasing ways to invoke the changes requested.” Invoking change in a physical space resonates more with me that to launch people to their next level. Your before and after shots are beautiful.

5/10: Reading the other responses it looks as if this is related to feng shui or something, but as someone with no experience in that realm, it seemed a little confusing and complicated (1000 details!). I get the realm you work in, ie. physical spaces. A little less clear on the destination you are helping people reach. I do like the visual very much, and I can tell what you do is interesting and valuable. I would just make it a little clearer for the lay-person.

3/10: The work you do is somewhat clearer than who you do it for. 100% better if you chose either businesses or homes, but still vague. And what is an example of the “1,000” details?

5/10: A beautiful picture, but my impression is you haven’t yet selected your niche. Are you an interior designer? A business coach? Feng Shui advisor?

5/10: It seems a bit vague for me. I get that you work with physical space, but I am not sure the problem you solve or what “next level” you are delivering to people (and who your people are.)

You had me through the first part of the sentence, but I found myself lost in the words ‘that launch people to their next level’. Some words / phrases that come to mind for me: for businesses / homes that energize you. …for businesses / homes that you enjoy spending time. Maybe you choose either businesses or homes as the niche as I want different things from each. Businesses that improve my creativity and productivity. Homes that I can enjoy and relax in. Homes that lift my spirits. Home that warms my heart. I hope that helps!

6/10:  I am left feeling a bit confused – i think this probably something like interior design with a particular focus on how energy flows within spaces and impacts the energy bodies of people within them – energy flowing in certain ways being better for everyone… Did I get it right?

9/10:  I love the image and name. Also the beginning words. Are you an architect? An interior designer? A developer? Whatever it is, I’d like to work on a project with you.

4/10: It sounds cool, but I’m not sure what it is that you’re offering.

7/10: I could barely read it down the bottom, it’s one of those where my brain has to really work to understand what it means… but when my head gets it, I really like what you are saying… but not sure other people would take time and effort to figure it out.

6/10: I love your image, and what you do sounds really cool (and something I might want when I have an office), but it took me a while to figure it out. I had to read a number of comments before I realized what you’re doing. Given that most people won’t have the option of reading the comments, and also the fact that the font and writing size is hard to read.

8/10: I think next level is also vague but the rest of it intrigued me enough to check out the website.

6/10: Visually, it captured my attention, but then I didn’t quite know where to look. It sounds like you help design home office space for creatives, but I’m not really sure from the text.

5/10: I like the photo but I’ve no idea who your ideal client is from this nor what you do for them e.g. is it interior design, feng shui, building? I wouldn’t know how I’d let others know what you do from this.

 I’m unclear on what flow is? What are 1000 details? I’m also not sure who your market is. Probably assume business but I don’t really understand what you do.

6/10: I really like the picture, but I’m not positive about what you do – seems interior design for work/homes. I like the “1,000 details” part because it shows you’re going to pay attention to all the details that could possibly matter. The font is pretty small and when I looked at it on my phone it was a bit hard to read.