I make comforting quilts and burp cloths for delicious babies alongside charming felt toys using natural materials.
Niching Contest Participant Comments:
Sweet. Maybe put the “for delicious babies” at the end of the sentence?
7/10: You eat babies?!! They’re delicious? LOL! Sorry but the image is in there and though its meant to be cute it may not be the best word — but what do I know I’m not a mom. On the other hand nice statement of what you do but why? What special mom/baby is this for? Just delicious ones?
7/10: Love it. I think your market, however, is the mothers who want to only use eco-friendly products for their babies, so I would touch on that. What’s their pain point? They want to keep their babies safe and healthy. They want only the best for their baby. They want eco-friendly products that are beautiful, dependable, and good for their baby.
8/10: I like what Tad suggested for a phrase.
8/10: “Delicious babies” — I get what you’re saying but (even though I’m a mom) I’d reword this to “chubby babies” or “cuddly babies” — and I’d put it at the end. Who is buying your product? Parents? Grandparents? Or are you just targeting mothers? Can you describe them concisely as well?
10/10: I love everything about this. Maybe because I am a mom who wants these things, but that’s what we’re going for here right?
10/10: Without looking at your website, I wonder if you sell online, or locally, and where you are.
8/10: Perhaps if you could fit in a word that describes the outcome or aim or feeling a baby gets from bonding with one of your pieces might add to the sentence . . . eg comfort, peace, contentment. Just an idea, hard to fit it all in such a few words.
What kind of natural? Is your batting wool or silk or cotton? Are the fabrics organic? define natural. There’s a lot of marketing out there, and the term has been washed out . . . nice work!
7/10: Delicioius babies? Not sure what that means . . .
8/10: Something about “delicious babies” isn’t speaking to me and I agree with others that you might make your niche more obvious. Not all parents care about natural materials (sadly).
8.5/10: Love the idea but It’s not connecting with me though this message. Something is missing . . . and maybe it’s the specific audience who would buy the products.
Is your tribe natural/hippie mamas?
9/10: You’re very clear on what you are providing, but I’m not 100% sure who you are targeting. “All parents” that are interested in natural materials is pretty broad. Can you narrow down who you want to reach, or where?
9.5/10: I do agree about putting “for delicious babies” at the end. It flows that way.
10/10: I know who you serve and what you serve them, and it’s all lovely and well-represented!
Susan Kendal’s Reflections:
The Revised Niche: