Niching Case Study: Suzanne Schevene

Teaching health conscious introverts to reduce anxiety and increase inner peace thru holistic self care and personal energy management.

awakening-essence.com

#sytycn2015

Tad’s Rating:

6/10

Contest Rating:

8/10

Average Rating:

7/10

Tad’s Comments:

6. Right now this is a solid 6 for me and could likely become more with a few tweaks in wording. So the ‘who’ is ‘health conscious introverts’. On one level that’s clear but on another it’s a bit fuzzy. But it’s not bad. The problem they’re struggling with is anxiety. What they’re craving is inner peace and the way you do that is through personal energy management. So you’ve named all of the main pieces which is strong and clear. What’s unclear for me is the connection between being an introvert and anxiety. I don’t assume that all introverts are anxious. If they are it’s because of some very specific situations or realities which trigger that in them – some of which are more urgent and important than others. I’d love to hear about what those are. The other fuzzy piece, for me, is not being clear what ‘personal energy management’ means. I have a sense but it’s not totally clear. But what I do know is that what you’re offering is needed for sure.

Niching Contest Participant Comments:

9/10: This makes a lot of sense to me. As a health-conscious introvert I know that energy management is huge and am always looking for more info. The only thing I would change is the picture – love the sunset and beach, but the posture of the person doesn’t work for me. It seems a bit awkward, rather than peacefully in line with the rest of the message.

9/10: I know very well the need to manage energy, being introverted. I like this statement and your audience is clear to me.One picky edit: “health-conscious introverts” (it needs a dash).

5/10: I have never met any health conscious introverts. What does this really mean? Are these people into organic foods, vegetarians? I am confused on what service you really provided. I do like the photo.

10/10 Your photo gives me a visual of the energy that could be mine, through play…barefoot in the sand . Good work!

7/10: I got so excited by reading “health conscious introverts,” since I could see a real need they might have for communicating with health care professionals. You lost me with personal energy management, though. What’s the connection between introversion & PEM?

10/10: I have so many friends and clients I could refer to you! I find most of my introverted friends are also empathetic, and that makes energy management that much more important. Thank you for doing what you do.

7/10: As an introvert I am well aware of the need for energy management and so that piece speaks to me. “Health conscious” confuses me a little bit. Health conscious in what way? There are so many, so I wouldn’t know who to refer to you, exactly. On a more detailed note, “reduce anxiety” speaks to me but “increase inner peace” sounds like something it’s hard to promise and something a lot of people I know say that their work does but they can’t explain exactly what they mean. For me, if you replaced that phrase with something a wee bit more specific I think I’d be more inclined to really dig it.

8/10: It is a clear message to me and a valuable thing you offer, but based on your response to my niche text I can imagine you would like a more lively/personal one. I am also curious about what the personal energy management would look like, but I will visit your website to check that out.

Suzanne Schevene’s Reflections:

Thanks Tad. Angles on introvert + anxiety = they could be trying to live as an extrovert (more assertive & out there) so the anxiety comes when they are not living true to their nature and trying to be what they are not. They could be internalizing their stress – taking it on and making it personal rather than releasing it. They could be feeling anxious about never being noticed (job promotion, their own business, relationships – feeling invisible and alone) and don’t know how to show up in a healthier way. I suppose I should choose one and make it clear. The whole energy management thing is fuzzy, I know, but I’m not sure what to call it. Will work with this more. Perhaps I’ll simply call it coaching, maybe holistic coaching, energy coaching. Ugh. Thanks for your feedback.

The Revised Niche:

Teaching sensitive souls to live more fully, love more deeply and laugh more often by rekindling their relationship with their body/mind, emotions and subtle systems.