Niching Case Study: Suzanne Walsh

I deliver messages from spirit and connect people with loved ones who have passed.

zannewalsh.ca

#sytycn2014

Tad’s Rating:

5/10

Contest Rating:

6/10

Average Rating:

7/10

Tad’s Comments:

I’d give this a five. The what is pretty clear. What’s missing for me is a bit more about how you do it, your approach or style to it and who it’s for. And, in a big way, what makes working with you different than the myriad other psychic mediums who offer the exact same thing. Are there certain issues that bring you most alive that you could work with people on? Maybe you love helping people cope with the loss of that loved one. Maybe it’s around the fear of death? I’d just be curious to know what makes you and your approach different, if anything.

Niching Contest Participant Comments:

7/10: What makes you different from other psychic mediums?

6/10: Clear but no punch.

6/10: Not too clear what you do.

If you work locally, this is OK. People will find you. If you wish to attract a wider audience, you need to be more specific on your uniqueness. I trust you have it, I’m tingling as I write this.

I echo the above. Clear and yet not standing out amongst the psychic crowd.

7/10: It sounds fairly clear but I assume it applies to pretty much everyone?

8/10: Who do you deliver them to?

I was wondering if you just work locally – in which case you can make a business without being more specific – or if you want to work with a wider audience? In that case it might be useful to communicate what makes you unique, in which ways your service differs from other psychic mediums.

Suzanne Walsh’s Reflections:

n/a

The Revised Niche:

n/a