Magpie Gemstones supplies hand selected, unique, high quality, wholesale gemstone beads to artisan jewelry designers.
Niching Contest Participant Comments:
9/10: It’s clear what you do and who you’re trying to reach, but how do you do it differently than other suppliers (who may also hand select their beads)? For sure, not so easy to include that distinctiveness in 120 characters!
What range? Semiprecious? Raw? All polished? From specific regions? All imported? By the time they’re being sent to jewelry designers, aren’t all gemstones hand selected?
7/10: Who’s your target?
8.5/10: Good, clear but to many uses of the word gemstones. If you changed one of the 2 uses of gemstones in the text to a clarifying word that specified what kind semi precious, or high quality or something to give me an image of the stones.
9/10: As others have mentioned, it’s very clear what you do and for whom you do it. Is there anything specifically unique about your gemstone beads that makes them stand out from others sold by competitors? If so, as a customer, let me know why I should definitely choose you over someone else.
10/10: Super clear — no question what you do.
9.5/10: Super clear about what you supply and who might want them!
9/10: I think it’s pretty clear, even though I don’t have a clue about the industry. Which is even more great that I get it!
10/10: Great details! It gives me a good idea on who to send your way. I don’t know the industry at all — is there any particular type of artisan jewelry designer that you are targeting, or any particular locations?
10/10: There it is. Very clear! Great name too, Magpie Gemstones.
10/10: Love it! I also bookmarked your site as I am a crystal healer and just began my foray into jewelry making.
Love it, super clear and to the point. And good to know you are there.
Szarka Carter’s Reflections:
The Revised Niche: