I design and manufacture stylish sports bras for women runners and triathletes who have bodacious tatas.
Niching Contest Participant Comments:
7/10: I read this as for big breasts – and since I have some of those and am also active – this is interesting! I find it hard to believe from your photo that you know how to deal with big breasts since they’re not featured in the photo, that would help me buy into the idea, or click through to your site/shop. You look fun though! And I like to keep things fun with it comes to the lady bits. Just some rewording as per a lot of comments here I think, for clarity. And consider your imaging. Cheers!
Fun. I am a little confused if you design sports bras that look lacy and seductive, or if you design sports bras that give super support. That alone would make me want to check out your website though, so success anyway.
The copywriter in me wants to suggest that instead of “women runners and triathletes” you could just have “women athletes”, and use the extra character-count to add more information.
9/10: Definitely fun with the niche and problem easily being clear. I’d say you could hit this far out of the park by continuing the fun to communicate the “design and manufacture” aspect. Maybe something like “I support athletic, pain-in-the-back, bodacious tatas by lifting their stress with my styled sports bras.”
7/10: I like the concept since I have that problem! 7 since I think it could be worded better.
9/10: Very clear, I’d need some of those. For a 10, could you add what the bras do for the bodacious tatas? Do they hold them tight, keep them comfy, or just look damned sexy? Or all three? That would be sweet.
10/10: Fantastic. For fun drop the “women”.
10/10: Damnit – I wan’t some of your sports bras now. My tatas demand it!
9/10: I think a lot of the detail could come out for a shorter, punchier effect ie “I create stylish sports bras for athletes with bodacious tatas.” The woman is a given and the design/manufacture long.
7/10: Love the overall message. Why not combine “runners and triathletes” to just “athletes”? Then you have more characters free to clarify the outcome (I’m clearly not in your niche as I can’t imagine the outcome – no more sore back?) What do your bras offer that other brands don’t?
7/10 At first I was confused but now I think I get it I like it. If you mean big breasts then you need a pic of them because I did not get that at first and still am not sure. But if so with the right pic it would be good.
I think this could be a 10 if you clarified a few details. I’m an athlete but don’t have a large chest but still think mine are bodacious. (I’m in denial maybe.) Is your product not right for me?
I like the idea of this, but find the photo confusing. These women don’t look like they have huge breasts, although I like that one of them likes her bra so much she is wearing it on the outside!
8/10: ”Tatas. . .?” I’d love it, just say it more simply please.
10/10: Clear, fun and energizing.
10/10: Love the term “bodacious tatas”and that red lacy sports bra is so much fun.
7/10: I wonder what you mean by “bodacious” tatas. Do you mean large breasts? Or do you mean super sexy and deserving of nice-looking sports bras? Are you selling them, or just designing and manufacturing them?
Tahra Makinson-Sanders’s Reflections:
The Revised Niche: