I help introverts build their heart-based, conscious businesses in ways that feel natural, authentic and energising.
Niching Contest Participant Comments:
7/10: “Heart-based and conscious” . . . I didn’t *know* that was a thing until much later on in my business. I don’t know that it would have resonated for me even a year ago. It’s what I was doing but I didn’t have a name for it and was riddled with self doubt enough to not consider myself those two very enlightening-sounding terms. If your goal is spiritual introverts who are already deep into that world, it’s great. If you want to include others who are on that path but don’t speak that language yet, then I’d recommend using your tribe’s words.
10/10: This appeals to me in so many ways — you’ve covered the heart-based, the conscious, and feeling natural, authentic AND energising. For me it covers all the bases.
9/10: I love this niche! As an introvert myself what Tanja is offering sounds perfect.
10/10: I love and agree with most of the comments above. I love it and get it myself being an Heart Centred business owner and introvert! You got me! As far as the wording for others, I think you are going after those folks like us — not other people!
10/10: Crystal clear to me.
9.5/10: Everything else is so specific that using “build in ways” introduces an element of questioning “what ways.” You could just go with “I help introverts build natural feeling, authentic and energising heart-based conscious businesses.” Or, “I help introverts build heart-based conscious businesses that feel natural, authentic, and energising to them.”
My experience tells me many entrepreneurs in this group find themselves at some point not being authentic and/or natural because of advice/programs they’ve followed. Having a way back into alignment is huge relief. There are likely many others who don’t even start on the path to get their work into the world because none of the help feels right and they can’t see a way forward. Having to fight what feels like the norm all the time to stay true to yourself is de-energizing. The there’s just being de-energized with the day to day things that have to be done, but not always fun. This would make for a great conversation around the kitchen table to explore all the nuances and angles.
I think the previous feedback is helpful, but I would go another direction. I am an introverted heart-based, conscious, authentic business-practitioner. I disagree that ‘authentic’ and ‘natural’ are interchangeable. And while I get a good feel for Tanja and I believe she is great at helping, I think that most heart-based conscious businesses feel like they’re already authentic and probably natural . . . so you’re left with selling energising, which they may or may not need. But I want to hear more, so you’re in the right direction! Sell me–what would I do differently, or have or experience differently with your help?
8/10: Clear concise, good target.
7/10: I’m an introvert but I don’t feel like you’re speaking to me. I’m not entirely sure what is lacking or why I feel detached . . . (I am quite surprised I feel detached from this statement because I probably fit quite neatly in your niche). Perhaps it is the over-used (in our circles) terms of “heart-based, conscious businesses” ?
8/10: Yep get it right away though heart based conscious business seems to be getting used too much is there another way of saying it?
8/10: Nice. I too would like to know some ways in which you help specifically.
10/10: Sweet, love it! 10 Totally for me. I’m realizing through this exercise that I may fall out of the norm in that I really do want to know what peoples background is, i.e. trainer, health coach, author or whatnot. Wonder if I’m the only one?
10/10: It is very clear who you help and what you do.
9/10: I like the use of the word “energizing.”
9/10: Very clear wording. It feels safe and inviting.
8/10: Love it! Just wondering how you help them and what you’re teaching. Is it teaching them how to be a great biz owner even when they’re shy or introverted? Is it teaching them to come out of their shell?
Tanja Gardner‘s Reflections:
Responding to Tad Hargrave’s comment: makers with an introverted side need this kind of support too. Wholesale calls, customer relationships, social media, pitching to magazines, marketing, writing website copy — the bulk of that stuff is geared toward extroverts. Even if the biz is small and online it still requires self-exposure.
The Revised Niche: