Niching Contest Participant Comments:
5.5/10: The do-niche is super clear but the who-niche is missing. Really don’t know who you most want to work with and what sorts of situations/problems they are facing. If 10,000 people showed up at your door, would you take the first x number in line until your schedule was full, or would you be asking them questions to figure out who you really wanted to work with?
6/10: I think you’re probably doing some important work, but I’m not clear on who you’re helping or what problems you’re helping them with – the whole point of identifying the niche. The “what you do” is generally clear but does everyone who seeks you out know what EFT is? What can someone hope to achieve after a few sessions with you?
Tara, based on your description of who you are best suited to work with, what about as a starting point something like “I support women ready to heal old traumas so they can become unstuck from the past and dare to live greatly.” Or “I support women ready to heal old traumas so they’re unstuck from the past, be in their truth and dare to live greatly.”
Been mulling on yours for a couple of days. “People ready to get unstuck” is a pretty large group of people, and there are many healers/practitioners who help people get unstuck. Trauma and grief does narrow it down a bit, but there’s still a pretty wide field. That leaves potential clients wondering what makes you different or if you can help their specific problem. Tad has a saying – “explicit not exclusive.” Just because you get specific doesn’t mean you have to exclude others. You’re just saying this is who you can best help or most want to work with. Because if 10,000 people sent emails about wanting to work with you, what do you use to start making decisions about who’s a best fit, good fit and not so great fit. I’m assuming you work with adults vs seniors or kids/teens. A couple of ways to differentiate yourself might be to:
a) focus in on their problem (eg depression, not advancing in their career, can’t find love, living in fear, severe anxiety – what does their struggle look like?) The other side would be to focus on the result/what living greatly looks like to them (eg find love and have a family, no more panic attacks, relax and have inner breathing room, start a business, take a leadership role something they care about, etc – what is on the other side of stuckness for them?)
b) focus in on the nature of trauma – is it from childhood, school age, loss of someone close, marriage, witnessing horrific incidents, a phobia? Is the trauma from bullying, sexual abuse, physical abuse, spousal abuse, parent’s divorce, etc.
c) what is the source of the grief you most like to work with – loss of a pet, child, spouse, parent, close friend, work, home, etc.
Do you have a particular connection with those who have experienced a trauma similar to the one you experienced?
Do you find a different common thread woven between the men than for women that would give you two niche statements?
I’m curious if the people you work with know they have trauma and that’s the source of being stuck, or have they buried the trauma and are only aware of the impact it’s having on their life, what they’re struggling with. If they aren’t aware of the trauma then the symptoms become very important in making a connection with potential clients because that’s all they know about. If they’re aware of the source of the trauma/grief then naming it is likely to make a strong connection because they know you get where they’ve been.
What kind of challenges do your clients overcome with your help? What makes you unique? You look gentle, kind, supportive – as a client, I seek someone who can support me whilst dealing with my issues – I could feel I need to be gentle with you.
Great catch phrase. Thank you for standing in your power, so empower us to do so as well. I had such a sweet and vague photo of myself on a flyer some years ago, and attracted proportionately many wrong clients. Now I keep the sweet side of me for when we meet. Wishing you the best!
10/10: I give it a 10 for the WHAT you offer and love that stuff myself. I do give it a ??? as to WHO it is being offered to. I read the words and imagine it is for women who are needing to be in their truth. Based on that deductive guess, I say 4 – because I want more specificity.
5/10: Too broad, who’s the target.
5/10: It’s a little to “open” for me.
4/10: What does it mean to “be in your truth?” How would someone know they were or weren’t in their truth? I give it a 4. Can you clarify who might need something like this?
Tara Gilmaher’s Reflections:
Thanks so much everyone! It is incredibly helpful to get this feedback. I am best for people who are committed to (as Brene Brown says) “daring to live greatly,” who embrace growing and healing and are at the tipping over from inertia or stuckness into healing their traumas. I’m a trauma survivor, and someone recently shared their experience that I had a deep ability to sit with and support others’ very difficult material in a very grounding way. And I’m at a loss how to parse that humbly and briefly! Thank you, thank you, thank you all! I work with men and women, and do grief support as well as trauma.
Old trauma, grief, stuckness? I support people ready to get unstuck and dare to live greatly, authentically and mindfully.
The Revised Niche: