Niching Case Study: Tea Silvestre Godfrey

Using the basics of storytelling, I coach future business luminaries on how to clarify, create & deliver inspiring and authentic ideas.

http://www.storybistro.com

#sytycn2016

Tad’s Rating:

6/10

Contest Rating:

8/10

Average Rating:

7/10

Tad’s Comments:

Right now this is a solid 6. “Future business luminaries” feels really fuzzy to me. When you say, “clarify, create & deliver inspiring and authentic ideas” I find myself wondering, “why?” Is this what they’re craving? Why do they want to be able to do this? Is it to get more clients? To build their list? Make more money? I get what you’re helping them to do but I’m unsure of why they would want to do that. And why “inspiring” and “authentic?” Why those two words? Is it because they feel like many ideas out there aren’t inspiring or authentic? I really like where this is headed and it feels a bit fuzzy for me.

Niching Contest Participant Comments:

7.5 – I think this is a lovely meme. All of the elements work and work well together. I like “future business luminaries” because it implies that your clientele are on the move and that you are helping them get there. However, luminaries does not feel specific enough – I am not exactly sure who you want to coach. Clarify, create, and deliver is really clear. I agree with Sarah that storytelling technique might sound better than basics of.

8 – I love “future business luminaries,” can identify with that – plus it works w the magical image. “How to clarify, create & deliver inspiring and authentic ideas” COULD be followed by “so they can position themselves in the market, stand out for who they are, attract their ideal clients . . . or deliver a great TED talk . . . but not in 140 characters.

9 – Like others, I get tripped up a bit by “using the basics of storytelling. . .” and am not sure exactly what you are referring to. I love the rest. I actually like “future business luminaries” a lot, and like thinking of myself that way! 🙂

I love this (and not just because I’m a former strategic storyteller). Very clear on all fronts. The only thing that trips me up is the “basics of storytelling.” I don’t usually recommend adjectives, but it seems like one might work in place of “basics of” here . . . or maybe “storytelling techniques?”

9 – An earlier comment mentioned using “techniques” – here’s my effort, which includes it and stays in the limit – I teach future business luminaries how to clarify, create and deliver inspiring and authentic ideas through proven storytelling techniques.

9 – I love the whimsy with both the logo and the chosen graphic (SO magical!) and your message is exciting! Love the personalization with luminaries! I use “singles” a lot but haven’t found a term yet for “people in relationships who are committed to their own self-care.” The only thing I’m pondering is your site address which I’m thinking is also your business name. It doesn’t quite tell me you’re a coach or that you’re offering coaching services. That’s all really, everything else is very clear. 🙂

7 – I love how the picture and colors work together, and create a mystic, storytelling atmosphere. I don’t understand “business luminaries.” I think people want more than just clarify ideas, maybe things like connecting, or convincing. Is it part of copy writing or managing a team? In which situation would they come to you?

8 – I don’t understand what a business luminary is. Does it have to be the founder? The boss? Or can you be a content marketer within a business and still be a luminary? Everything else is really clear.

9 – I love this! I don’t know what a luminary is either, but I get what you do.

Tea Silvestre Godfrey’s Reflections:

n/a

The Revised Niche:

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