As a Wayfinder, I help busy people find their way back to their true self.
Niching Contest Participant Comments:
I like it, it sounds very open and approachable and the message is clear. I wonder what a Wayfinder is though?
6/10: A little vague.
8/10: I’m not sure what Wayfinder means either, so it doesn’t necessarily follow logically that your being one helps with busyness. It does have a nice energy though.
9/10: I love the term Wayfinder.
9.5/10: I love everything about this but wondering what a Wayfinder is.
7/10: Not sure on the wayfinder.
7/10: While I like the term “wayfinder,” in this short piece, I find it confusing. I find myself focusing on that word instead of continuing to read. Busy people have this inherent drive (I think) to always be busy . . . so isn’t that their true self? I don’t think that many would connect with you because they don’t see that missing aspect.
5/10: Wayfinder is nice but sounds too much like wayward. So you sound lost at first even though you want to help people find themselves. And everyone is busy.
What to they get when they find their way back (the benefit)?
I get it . . . way to find a way!
6/10: Hmm, my true self? How will I feel once I’ve found my true self? Sorry, still a little blurry.
8/10: Love the idea but the statement goes from plural to singular. Maybe “. . . I help busy people find the way back to their true selves.”
6.5/10: Two areas where you could be more specific to help people identify that you’re the guy they need to work with: a) what kind of busy people do you most want to work with . . . moms, dads, parents of multiples, parents of kids in sports, professional careers (dr.’s, lawyers, etc.), entrepreneurs/solopreneurs, sandwich generation, etc. And b) what problem are they experiencing, how do they know they need to get back to their true self.
5/10: Mmm, everyone is busy these days, so that is way too generic. Also, “true self” is a phrase that is somewhat overused in the spiritual scene and personally I really do not know what it means. Perhaps it would be better to actually communicate the benefit of that. I do like your domain name.
7/10: I like “wayfinder.”
Tom Ellis’ Reflections:
Thank you and I will work towards a ten. I love what you do and your work inspires me as well.
Such amazing feedback from everyone. There are no true words to express my gratitude and thankfulness to and for each of you. Thanks for taking the time to help me on my path as I find my way in how I can help others find their ways.
The term wayfinder is appealing to me on so many levels. I feel when in the company of those I serve, we are exploring how we can let out “doings” in life serve our “being” in life. In other words, we are great at “doing” but need to be more of the “being.” So that said, we find the find the strength in our “doings” to maximize those quality of our abilities to “being.”
The Revised Niche: