The Niching Spiral

a seven step, refreshing, sustainable and common sense approach to identifying your best niche

  • Home
  • Free Things
    • Articles
    • Videos
    • FAQs
    • Quotes
    • Memes
    • Resources from Colleagues
    • Featured Niching Case Study: Carrie Hoffman
  • Niching Products
    • The Niching Nest eBook
    • Niche Review
    • The Niching Spiral Homestudy Course
  • About
  • Contact

Niching Case Study: Umang Goel

UmangGoel

I help women who take care of everyone else but their own self to lead a pain & stress free life through yoga.

wellnesshaven.com

#sytycn2014

Tad’s Rating:

6/10

Contest Rating:

8/10

Average Rating:

7/10

Tad’s Comments:

Right now this is a very solid 6. 

I love the “who” you’ve identified. Women who take care of everyone but their own self. That’s broad, of course, but I get it. I’d give that a solid 8.

That you name yoga is a 10. Super clear. I get it. Of course, that could even be refined into the type of yoga but I get it. 

Where I feel this could use work is in the result you’re offering: the ability to lead pain and stress free life through yoga.

What confuses me here is “pain.” Where did that come from? How is it connected to women who take care of others but not themselves? And what kind of pain? 

Stress feels much more on point – but also a generic choice of words. After all, everyone on this planet is stressed sometimes and many people are stressed all the time. So, that’s a given to me. 

My big question is this: what kind of stress? What are the symptoms of this stress for this particular group? And what are these women craving more than anything? What do they yearn for? How would they word it? My guess is that there’s a way to articulate this with more oomph and resonance than just “to lead a pain and stress free life.” 

And it lifts up an important conversation about being clear about what we’re offering. An offer is a promise – and can you promise them a stress free life? Is that even what they’re craving? Or are they craving support? Or maybe just a safe haven occasionally to recharge?

I want to invite you to keep sitting with this and digging into it. There’s something so wonderful here that is so deeply needed in the world. Thank you for offering it and attempting to cram it into a ridiculous 120 characters.

 

Niching Contest Participant Comments:

7/10: – Yay! That’s me haha. 


You haven’t spoken to my problem – time – how are you going to create space and time for me to join you?


7/10: Clear.


9/10: I give it a 9. 

 

Umang Goel’s Reflections:

n/a

The Revised Niche:

n/a

Filed Under: 7/10, Niche Tagged With: artist spiral, entrepreneur spiral, fitness, women, yoga

Copyright © 2021 · All Rights Reserved · Designed By See/Saw

Copyright © 2021 · Niching Spiral on Genesis Framework · WordPress · Log in