Niching Case Study: Claudia Ferretti

I help enlightened entrepreneurs and Start Up owners who are busy and single become successful at dating and find love.

www.claudiaferretti.com

#sytycn2014

Tad’s Rating:

8/10

Contest Rating:

8/10

Average Rating:

8/10

Tad’s Comments:

I’d give this a solid 8. I might reword this as “I help busy and single enlightened entrepreneurs and start up owners become successful at dating and love.” Somehow that reads more clearly to me. I think that naming the issue they have (e.g. “but don’t know how to find a mate that will understand their drive and schedules”) could help drive it home a bit. Why do these people struggle finding someone? Is it just that they’re too busy? Their hours are strange? They’re overwhelmed and never seem to make the time? Are they shy? Are they confident in work but not in dating? I’d love to hear a bit more about the problem but I think the craving “to find love” is so wonderful. Also the fact that you talk about being “successful at dating” has me suspect they’ve been unsuccessful at it — and that has me wondering what unsuccessful dating has been like through their eyes. Is it that they just haven’t found someone they click with? That they’re too scared to approach someone? That they go on dates and it starts out great and then keep hearing the dreaded, “let’s just be friends” over and over? And it has me wonder if part of the problem is how long they’ve been single. Like, if they’ve been single for two days — clearly not your clients. Is it that they’ve gotten into a funk on dating? Have they stopped even trying and given up? A really good question to ask, one of the best I know, for figuring our your niche (and I got it from Jeffrey Van Dyk) is this, “What’s the perfect moment for you to enter their lives?” Meaning this: there’s a moment where it’s too soon for you to help them — they’re not ready for you. And there’s a moment where it’s too late (i.e. they’ve already found love). So, what’s the sweet spot for you?

Niching Contest Participant Comments:

7/10: I like the idea, but feel this might be a case where you need to be more specific in your message. For example, “Enlightened entrepreneurs and Start Up owners who long for love but don’t know how to find a mate that will understand their drive and schedules.” Or something like that.

Is the problem that the uniqueness that is attractive to a mate also is too different and drives these same people away? Are there hidden requirements for potential mates to be more aware of how the human growth potential dynamic works in relationships?

Or is this business going to be about identifying people who find others that help others sexy rather than targets to suck dry.

9/10: Why mention the start up owners? For the rest great!

9/10: I like this! It’s clear to me who you are targeting and what outcome you help them achieve and I like Tad’s suggestion about changing the word order. I like the adjective “conscious” rather than “enlightened.” Enlightened is kind of a big word and feels a bit presumptuous to me (but that’s just my view). The photo is a nice one, and I’m totally a cat person, but my first thought was “maybe not a fit for this context.” But then reading what someone else said about being the lonely entrepreneur with her cat on her lap whilst on the computer then made sense to me. I may or may not be able to relate Nice, love it!

7/10: Not sure about the start up owners part.

8/10: I love the overall message (it is quite clear) but perhaps it needs a little reorganizing — it’s a little clunky.

6/10: like the idea of this, but feels it needs to be clarified a little — why enlightened for example.

8/10: I am curious why you’d want to work with Startup owners — I’m guessing they may be socking so much money into their business that they may have a tough time paying your fees (maybe that’s just me projecting!) I would put “busy, single and enlightened entrepreneurs” together in the statement. I’m glad you help people find more love!

8/10: I agree that the niche is clear, but the wording is a bit lengthy, and harder to follow.

9/10: This is very clear. Do people really find love or does it find them?

9/10: Perfect! I totally get it but most likely because it’s similar to my niche.

8/10: I like this idea, the specificity of the niche. I’d say “finding love” (not “find love”) for grammatical accuracy.

9/10: I had to read this about 2-3 times until I connected with your message and niche. I do not know why. Maybe the way it was worded. I do, however love the niche and message.

I like it but I’m a little confused and not sure why. On a first read I had a hard time connecting what the the service was that you offer. Maybe that’s because I need your help!

5/10: I like the “become successful at dating and find love” part, but for me the first part is a bit too fuzzy. Everyone is busy, so that is too generic. “Enlightened entrepreneurs” on the other hand are rather rare, personally I do not know anyone who would fit that description.

Claudia Ferretti’s Reflections:

n/a

The Revised Niche:

n/a