Why is niching so hard?
Introducing a sixty minute, stress-reducing, profit-inspiring video workshop to help make it easier.
Dear Conscious Entrepreneur,
If you are struggling with your niche and can’t figure out why, this might be the perfect fit for you.
Years ago, I led, and made a video of, my live Niching Spiral workshop (which I don’t do live anymore).
In essence, you’ll learn some refreshing, useful, stress-reducing (and sometimes contrarian), views on niching, my definition of niching (likely not one you’ve heard before anywhere else and a nuts and bolts, ongoing, seven-step, refreshing, sustainable and common sense process I came up with to help you make progress on figuring out your niche (especially if you’ve been struggling with it for years).
This video might be for you if…
- you are struggling to figure out your niche (and maybe have been for some time).
- you know niching is important but you aren’t entirely certain you really understand what a niche is in the first place.
- every workshop you attend, book you read, tele-course and webinar you take are telling you that “you need to figure out your niche” (as if that were some easy thing to simply make happen)
- You have sat there with a hot cup of coffee, a blank piece of paper on the table and a pen held loosely in your hand and tried to figure this out on your own – hoping inspiration might strike, only to find yourself hitting dead end after dead end.
- you can’t decide on a niche because you find yourself wondering, “What if I choose the wrong niche?” “What if I change my mind?” “What if I put it out there and no one responds?” “What if I have multiple niches?” “What if I get bored with the niche and want more variety?”
- You are feeling increasingly embarrassed that you haven’t got this figured out yet.
If any of the above are true for you, you’re not crazy and you’re certainly not alone.
The hour-long, Niching Spiral video is divided into eleven critical sections, each one building on the one before it.
- Part 1 – Introduction (0:23): A few words of welcome.
- Part 2 – The Niching Spiral and Why it Matters (9:53): You’ll learn about the critical flaw I saw in most approaches to niching and how the Niching Spiral addresses this.
- Part 3 – What and Why? (5:55): The first two steps on The Niching Spiral have to do with honing what you do and why you do it. You’ll learn the questions that I ask my clients to help them hone in on these two critical areas.
- Part 4 – How? (2:22): This might just be one of the most overlooked aspects of niching – figuring out one’s own style, aesthetic, vibe and approach to one’s work.
- Part 5 – Who? The Big Circle (5:43): Here’s you’ll learn how to begin to think about your ideal clients and why this matters so much.
- Part 6 – Who? The Little Circles (8:46): The Big Circle is generally who you want to work with. The Little Circles are your specific target markets. In this video you’ll learn how many are wise to pick,
- Parts 7 – Who? Experiment & Reflection (8:40): In this video you’ll learn the three criteria of a functional target market and we’ll address, head on, the fears of committing to a single niche.
- Part 8 – The Importance of Experimenting (2:56): Many entrepreneurs commit to the wrong niche because they weren’t willing to experiment. They commit quickly and regret it later. In this quick clip, you’ll learn about another approach that can help you find the right niche faster without wasting a lot of time and money.
- Part 9 – Attractions Quadrant Exercise (6:16): This is one of my favourite things I’ve ever come up with as a way to help entrepreneurs think through their niche.
- Part 10 – What’s Missing Exercise (3:56): In this exercise, you’ll be introduced to a simple question and approach that can help you find the right niche faster.
- Part 11 – Four Bonus Exercises (5:50): You’ll learn four simple, bonus questions you can ask yourself that can bring you closer to finding the right niche for you.
I won’t tell you what they are, but you’ll be getting over two hours in bonus videos in addition to the ones from the live workshop listed above. Some of them are available publicly in scattered places and some of them only for this product.
Two Purchase Options:
The Video for $40 USD
Buy the Niching Spiral Workshop Video AND the Niching Spiral eBook (read more about the eBook HERE) – SAVE 15%!