Over the past decade I have helped hundreds of entrepreneurs with their niche.
Some people I work with are struggling utterly and bring me the most generic niches (i.e. “I help everyone with everything in every way” [sad trombone]). Some of them know their niche is generic, others bring it to me and show it with pride, not realizing how weak it is.
Some people are actually incredibly close but they think their niche is no good.
Some people have multiple niches and don’t realize it.
Some people think they have multiple niches but it’s actually all the same person at different stages in their journey (e.g. they’re a dating coach and they work with people who have just been dumped, who are getting out there and dating for fun, and those who are looking for something serious).
90% of entrepreneurs I meet are struggling with their niche.
Of course, you could ask your friends if they think your niche is clear. But I’ll tell you what over a decade of personal experience in working with hundreds of people on their niche has taught me: your friends don’t know shit. Do not rely on the opinion of your friends for this. Get a professional opinion. Mine or someone else’s. But your friends don’t have a clue about niches. Neither do most of your colleagues (their niches probably aren’t that strong either).
This is an area in which I feel very strong and confident.
In order to gather examples of niches for a private “niche vault” I launched a contest called, “So, You Think You Can Niche?” I’ve run it annually for four years in a row. I invited people to submit their niche to me in 140 characters as a meme. Those niche-memes were reviewed by others who’d submitted memes, and by myself. 50% of their grade came from the public. 50% of their grade came from me. It’s proven to be a quick, effective and useful format in which to help improve an existing niche.
Want To Get A Taste of My Niching Coaching Style?
- If you’d like to get a sense of what my feedback on niches is like, you can check out my responses to the So You Think You Can Niche submissions here: 2014 Contest, 2015 Contest, 2016 Contest, 2017 Contest.
- You can listen to a 45-ish minute interview I did with Molly Mandelberg (including working with some of her clients niches) here.
- You can also watch a 75 minute video of me working Bradley Morris’ clients through their niches here.
Here’s How Your Niche Review Works:
Step One: You submit your niche for review in a maximum of 280 characters (at the cost of $40 usd).
Step Two: Within 3-4 business days, you’ll get an audio file from me in your inbox where I share every thought that occurs to me on what’s strong about your niche, where it’s weak, and next steps you can take. The audio’s have averaged around 4 minutes each so far.
A Target Market Review Not Quite What You’re Looking For?
If you are looking for more one on one time and attention to help you properly grapple with your niche then you might consider booking a Puttering Session with me where we can talk it out.
If you are finally ready to roll up your sleeves and do the deep, deep dive and really handle this niching business, I recommend my Niching Spiral Home Study program for you.
If you have no business or “thing” yet but you do have a lot of disconnected interests, passions, skills, gifts and lifestyle desires, then I recommend checking out the work of my dear friend Alex Baisley. You can check out a 75 minute, free preview of his work here.
If you’ve got a very clear, big, scary dream you want to make happen, then you might enjoy the work of my colleague Allegra Stein.
Testimonials About My Work On Niching:
“extraordinarily valuable . . . I have been trying to figure out how to explain what I do since 2006.”
“Just wanted you to know that your Niching Clinic on Thursday was extraordinarily valuable to me. I have been trying to figure out how to explain what I do since 2006. I have worked with more than one online marketing person (whose names you might recognize) on how to describe my niche, but none have come as close as you did in your 90 minute workshop to giving me the depth of understanding that I got from you. The concept of ‘little circles’ was a blinding epiphany. I’d been trying to combine all my little circles (intuitive development, spiritual development, house blessings, business blessings, emotional overwhelm) into one little circle statement. Made me go in circles (haha) for years. The ‘little circles’ concept alone was worth the teleseminar. But there was something else you gave me that was even more important: Your matter-of-fact acceptance of metaphysical businesses. Everyone else I’ve worked with has wanted to hide, minimize or disguise the metaphysical nature of my business. One even chastised me for calling myself a healer (she said I was opening up myself to everyone’s projections of what a healer is). But hello, the metaphysical aspect of what I do IS my uniqueness. I mediate between the physical and non-physical worlds. That’s who I am, that’s how I do my work, that’s what is unique about me. Let’s not cover it up. Thank you again for your help, Tad. I wasn’t sure I would like working with you because I’ve had so many experiences with marketing that didn’t work out. But you approach marketing with intelligence. I like that.” – Alice Brock