I suppose it’s inevitable.
Something becomes a trend and there are those who don’t want to be “on trend.”
It seems to be the case with niching. The more well known this notion becomes, the less some people seem to want to do it and the more others will complain about it and how having a niche is, somehow, less authentic than not having one.
Years ago, I saw a Facebook post in an entrepreneur group from someone saying, “I genuinely hate when someone asks ‘What’s your coaching niche?’ I hate it coz I feel like I have to spit out my niche in one crisp sentence. And it feels robotic. Sometimes I also wonder if the person asking actually cares. How much do y’all think about and craft your niche, target market and elevator pitch? Bonus question: how important do you think they are?”
Of course, it’s vital.
Businesses with no clearly defined niche tend to struggle.